Marketing Assistant - Toy Distribution

About the job Marketing Assistant - Toy Distribution

Job Title : Marketing Assistant Toy Distribution (LEGO Official Distributor)

Location : Kempton Park, East Rand, Johannesburg, South Africa

Company Overview :

Our client is a leading toy distribution company based in Kempton Park, South Africa, and the official distributor of LEGO products throughout Sub-Saharan Africa. With a strong commitment to innovation and fun, they are looking for a dynamic, creative Marketing Assistant to join their growing team. This is an exciting opportunity to play a key role in driving the LEGO brand and creating engaging, out-of-the-box promotions.

Position Overview :

As the Marketing Assistant, you will work closely with the marketing team to support and implement creative campaigns that drive brand awareness, customer engagement, and sales. You will be responsible for creating eye-catching content for social media, organizing promotions and events, and coming up with fresh, innovative ideas to excite both consumers and retail partners.

Key Responsibilities :

• Social Media Management : Create and schedule engaging, creative posts across social media platforms (Facebook, Instagram, Twitter, etc.) to promote our customersbrand and interact with their audience.
• Content Creation : Use tools such as Canva (and other design platforms) to design creative content (graphics, videos, and photos) that aligns with the LEGO brand.
• Promotions & Campaigns : Conceptualize and execute exciting, out-of-the-box promotions (e.g., giveaways, discounts, events) to boost sales and engage customers.
• Event Planning : Assist in organizing and executing special events like holiday promotions, Back-to-School campaigns, and other seasonal activities to drive brand visibility and retail sales.
• Brand Consistency : Ensure all marketing materials and communications are consistent with LEGO's global brand guidelines.
• Market Research : Monitor industry trends and competitor activities to identify new opportunities for creative marketing strategies.
• Reporting & Analytics : Assist in tracking the performance of marketing campaigns, providing insights to improve future promotions.

Skills & Qualifications :

Preferred Qualifications :

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