Marketing Digital Lead

Purpose of the role : The Digital Marketing Lead will be responsible for developing and executing digital, social, and marketing communications content that support the expansion and growth of the company's services and products.This includes updating web content, managing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media channels, and developing digital and social plans to achieve the company's lead generation targets.

This role requires in-depth knowledge of social and digital platforms, with proficiency in all social media channels, front-end web development, and Google platforms.The position reports to the Marketing Director and involves planning, creating, and executing cost-effective digital marketing programs and communications that drive sales and support the customer journey.The goal is to connect the Planet Fitness brand with our online customer base.

Key Results Areas include : Building, planning, and implementing the Digital Marketing StrategyManaging the Group's social media and digital plan in line with marketing and social media strategiesManaging social media platforms : Facebook, Twitter, Instagram, LinkedIn, YouTubeManaging and reporting on allocated social media and digital budgetsGenerating, editing, publishing, and sharing engaging content daily according to KPIsPlanning social media calendars in advanceCollaborating with designers for social media imagesMeasuring, analyzing, and reporting on social media and digital campaign successStaying updated with latest social media best practices and technologiesUsing social media marketing tools such as HootsuiteWorking creatively with designers to ensure content is informative and appealingCollaborating with Marketing Manager, Events Manager, and Partner Liaison for integrated campaignsCreating social media content for scheduling on HootsuiteBriefing and creating high-quality written and visual content for campaignsMonitoring the company's brand, reputation, and community engagement across digital platformsPlanning, updating, and executing member communications and email marketing campaignsRequirements : Minimum 5 years of proven experience and proficiency in Digital Marketing and Social Media ManagementExcellent knowledge of and ability to manage all social media channelsAbility to work in a fast-paced environmentAbility to develop social media plans and set goals to increase brand awareness, engagement, and leadsExperience managing digital marketing budgetsProficiency with social media management tools such as Hootsuite and Gaggle AmpUnderstanding of SEO, web traffic metrics, Google Analytics, and keyword researchStrong team player with excellent interpersonal, presentation, and communication skillsExcellent social media copywriting skillsExperience managing social media influencersExperience with front-end web design and updatesWe invite you to send your detailed profile to : If you are an employee of Planet Fitness, please follow the internal application process.If you have not heard from Planet Fitness within 14 days, your application has not been successful.

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