Business Development Specialist— Lead Generator & Appointment Setter (Remote South Africa) - 38530376048

Role : Business Development Specialist – Lead Generation & Appointment Setting

Location : Remote (Preference for candidates based in South Africa )

Schedule : Full-time preferred (40 hours / week); open to part-time (minimum 32 hours / week)

Industry : Short-Term Rental / Airbnb Property & Revenue Management

About the Company

We are a growing company in the short-term rental management space, helping property owners maximize their returns on platforms like Airbnb through hands-on management and strategic pricing. After consistent traction and growth, we’re now at a pivotal point of scaling our lead generation efforts .

We’re looking for a Business Development Specialist to generate qualified opportunities and drive the top of our client acquisition funnel.

Position Overview

This is not a sales-closing role—this position is focused on frontline lead generation and appointment setting . It’s ideal for someone who thrives on outreach, research, and creating opportunities from the ground up.

You’ll begin by working through an existing lead list, reactivating and qualifying viable contacts. From there, the role will evolve to include identifying new lead sources and conducting outbound prospecting.

We’re looking for a resourceful, proactive self-starter who treats this role like a mission—consistently testing, improving, and owning the outreach process to ensure a steady pipeline of high-quality appointments for the leadership team.

Key Responsibilities

Lead Generation & Qualification

Conduct outreach to leads via email, phone, and LinkedIn

Activate and qualify contacts from an existing database

Research and build new lead sources and prospect lists

Qualify leads and set high-quality appointments for leadership

Track all outreach activity and engagement in Pipedrive CRM

Maintain consistent follow-up to prevent leads from falling through the cracks

Outreach & Appointment Setting

Own cold and warm outreach using email, LinkedIn, and phone

Write personalized, brand-aligned outreach messages

Test and refine messaging and outreach strategies for improved response rates

Manage scheduling tools and ensure timely updates to the team

CRM & Administrative Support

Maintain accurate, organized data in Pipedrive

Monitor lead pipeline status and progression

Recommend improvements in outreach processes and lead tracking systems

Qualifications

Must-Haves

2+ years in lead generation, outreach, or business development

Proven ability to independently manage and grow a lead pipeline

Experience using CRM systems (preferably Pipedrive )

Strong written and verbal communication skills

Organized, self-motivated, and goal-driven

Comfortable in a fast-paced, fully remote work environment

Takes initiative and ownership of outcomes with minimal supervision

Preferred

Experience in the short-term rental, Airbnb, or real estate industry

Familiarity with outreach / automation tools (e.g., Mailchimp, Zapier, Apollo)

Background in outbound email and social selling

What We Offer

Fully remote work setup

Flexible scheduling (minimum 32 hours / week)

Opportunity to build and lead lead-gen processes from scratch

Long-term growth potential in a high-impact, fast-scaling business