Digital Marketing Manager

Digital Marketing Manager - Automotive IndustryReference : PTA-SM-1As a Digital Marketing Manager in the automotive industry, your role involves leveraging digital channels to promote your brand, attract potential customers, and enhance overall brand visibility and engagement.Responsibilities : Digital Strategy Development : Create and execute comprehensive digital marketing strategies aligned with business objectives, target audience, market trends, and competitors' activities.Website Management : Oversee development, maintenance, and optimization of the website for seamless user experience, SEO performance, and lead generation.Search Engine Optimization (SEO) : Conduct keyword research, on-page optimization, and link-building to improve organic rankings and drive qualified traffic.Paid Advertising : Manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media to increase brand visibility and generate leads.Social Media Management : Develop strategies to engage audiences, increase brand awareness, and foster community engagement on platforms such as Facebook, Instagram, Twitter, LinkedIn.Content Marketing : Create relevant content including blogs, articles, videos, and infographics to educate and engage prospects and customers.Email Marketing : Develop campaigns to nurture leads, promote products / services, and maintain customer communication, including segmentation, personalization, and A / B testing.Analytics and Reporting : Monitor KPIs like website traffic, conversion rates, and ROI; use data to optimize campaigns.Online Reputation Management : Monitor online reviews and mentions; address negative feedback proactively.Collaboration : Work with sales, product development, and customer service teams to align marketing initiatives with business goals.Industry Trends : Stay updated with the latest in digital marketing and automotive sectors, incorporating innovative strategiespliance and Regulation : Ensure adherence to laws like GDPR, CCPA, and advertising standards.Overall, your role is to effectively leverage digital channels to drive brand awareness, customer engagement, lead generation, and company growth.Package & Remuneration : Market related, plus pension and medical benefits.

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