Marketing Ops Manager

The Marketing Operations Manager will provide strategic direction, leadership, and management to the marketing team and function for the business unit.

Planning, promoting, and executing gaming and hospitality activations, events, and entertainment are key deliverables of this role.

The manager will :

Collaborate with various central office marketing support teams and unit gaming, hospitality, and operational management to customise and coordinate the unit's action plans, including promotions, activations, events, and the MVG Loyalty programme.

Implement relevant digital and social marketing campaigns to increase footfall to the property.

This role will drive customer acquisition, reactivation, and retention strategies, and build the unit's gaming and leisure brand to establish Windmill as the preferred entertainment destination in Bloemfontein.

Additionally, the role will focus on developing a strong marketing talent pipeline to support innovative and sustainable marketing solutions.

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