Creative Director - Brand Marketing

Creative Director, Brand Marketing Pretoria, Gauteng

Workplace Type : Hybrid

Location : Pretoria, Gauteng

Role Description

A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates

marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder

and cross-functional leader who brings innovation and best practices to an organization to drive growth and new

standards of excellence. A collaborator who works towards the common goal of the company, and its multiple

brands, and while serving both internal and external customers Ensures that company, brand and product

communication initiatives are created and implemented successfully, monitored and continuously improved.

In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone

collaboration, management and meetings with flexibility in their scheduling.

Brand and Communications Strategy 25%

Brand Marketing Strategy

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development)

to define overall brand vision, brand and product strategies, and coordinate implementation thereof with

Translate business direction into brand and creative strategy, plans and objectives, including success metrics

and tracking and optimization thereof.

needs and LXEs portfolio line logic.

Product launches

and PR setting metrics for success, monitoring, reporting and optimizing each campaign / initiative.

support business development and new product / strategy / channel launches

effectiveness and efficiency.

Design & Creative Management 25%

Design / Creative

Brand

Develop and execute on Brand strategy and messaging across the LXE brands (individually and combined),using best-practice techniques to deliver high value for the company.

Drive brand messaging for the LXE brands

Drive the differentiation and positioning for LXE products and services

Build the LXE brands on the back of a defined strategy, measurable outcomes and frequent reporting andoptimizations

Research

Communications Management 25%

Communications Strategy

Communications Management

cross functional knowledge sharing for optimization of paid campaigns etc.

Public Relations

Support external association (e.g. CTA) relationships and Lobbying efforts with strategic insights, contentcreation and other adhoc activities.

Awards

Create, execute on, and manage an Awards strategy across the LXE portfolio, driving brand and productawareness in line with company strategy and brand pillars

TEAM MANAGEMENT - 10%

BUDGETING AND REPORTING - 10%

Budgeting

Reporting

QMS - 5%

Role Requirements

Minimum education (essential) :

Degree in Communications, Design or related fields

Minimum education (desirable) :

Master’s Degree in Communications, Design or related fields

Minimum applicable experience (years) :

10+ years in a leadership position in brand marketing and creative design and copywriting across agency and in-house creative departments.

Required nature of experience :

Skills and Knowledge (essential) :