Talent.com
This job offer is not available in your country.
Digital Marketing and Content Specialist

Digital Marketing and Content Specialist

V&A WaterfrontZA
27 days ago
Job description

Job title : Digital Marketing and Content Specialist

Job Location : Western Cape, Deadline : August 10, 2025 Quick Recommended Links

  • Jobs by Location
  • Job by industries

Key Responsibilities :

Social Media & Community Engagement

  • Manage all social media platforms (Instagram, Facebook, TikTok) with a focus on consistent, engaging content.
  • Capture and publish daily Instagram Stories live from the Market to showcase daily happenings, vendor activity, and events.
  • Engage with followers by responding to DMs, comments, tags, and resharing relevant user-generated content.
  • Attend and cover events, performances, and activations, including weekends and public holidays.

    • Content Creation & Visual Asset Management

  • Create high-quality content (photo, video, and written) that aligns with the Time Out brand and marketing campaigns.
  • Develop monthly content calendars and coordinate production schedules.
  • Assist with developing photo and video shoot shot lists, ensuring all content needs are planned and met.
  • Work closely with photographers and videographers, assisting with shoot setup, styling, and on-site coordination.
  • Capture additional behind-the-scenes content during content shoots.

    • Paid Media Campaign Management

  • Plan, execute, and optimise digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and others.
  • Compile monthly reports with performance analysis and recommendations for optimisation.
  • Work under strict digital KPIs, creating campaign calendars, scheduling and managing content, and delivering regular reports.
  • Continuously assess the performance of digital campaigns and make hands-on adjustments to maximise campaign impact such as improving ticket sales or driving event awareness.

    • Influencer, PR & Media Collaboration

  • Liaise with influencers, content creators, and media partners for campaigns and events.
  • Coordinate influencer briefing, event attendance, and gifting / partnership logistics.
  • Support media planning and platform coordination for advertising and editorial content.
  • Ensure brand presence is maximized across influencer and media touchpoints.

    • Event Support & Guest List Management

  • Manage invitation sends, RSVPs, and guest list tracking for media, influencers, and VIPs.
  • Communicate essential event details such as timings, entrances, and parking to confirmed guests.
  • Oversee on-site guest list management, check-ins, and coordination with the front-of-house team.
  • Capture story content during events and activations.

    • Requirements :

  • 2 - 4  years’ experience in digital marketing, content creation, and social media management.
  • Relevant degree in Marketing, Digital Marketing or Communications.
  • Strong experience with community management
  • Proven ability to manage Meta platforms (organic + paid)
  • Hands-on experience running paid campaigns (Meta, Google, YouTube)
  • Skilled in content direction : building monthly calendars, leading shoots, and shaping creative
  • Highly creative and strong visual eye for local content production, with experience creating reels and videos. Skilled in using tools like Canva etc., for content production.
  • Highly organised and detail-oriented, especially when coordinating shoots, calendars, and event tasks.
  • Confident communicator with experience engaging influencers, media, and creative collaborators.
  • Must be available to work evenings, weekends, and public holidays as required.
  • Passionate about food, culture, lifestyle, and experiential marketing.
  • Must provide a portfolio showcasing creative work and examples of high-performing or viral campaigns
  • Media / Advertising / Branding  jobs
    • Create a job alert for this search

    Digital Marketing Specialist • ZA