Senior Growth Analyst - Product AnalyticsM-KOPA • ZA

Senior Growth Analyst - Product Analytics

M-KOPA • ZA

16 days ago

Job description

Job title : Senior Growth Analyst - Product Analytics

Job Location : Gauteng, Cape Town

Deadline : December 19, 2025

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What You'll Do

At M-KOPA, you'll own our growth measurement framework – defining key events, conversion funnels, customer cohorts, and success metrics across mobile app, CRM systems, and telesales channels.

Key responsibilities include :

Building our Looker analytics layer : Collaborate with analytics engineers to create reusable LookML data models, set up governed metrics, automated data tables, user permissions, and use Git for version control

Moving from spreadsheets to a single source of truth : Audit Excel files, recreate them as data models using dbt, and replace manual tracking with automated Looker dashboards

Leading the transition to data-driven tools : Help teams migrate from manual spreadsheet tracking to automated dashboards, including migrating funnel data input into structured systems

Building automated dashboards : Create dashboards for upgrade conversion rates, repeat purchase behaviour, customer lifetime value (LTV), and unit economics

Designing agent performance and incentive analytics : Build dashboards tracking call volume, conversion rates, talk time efficiency, lead quality, and revenue per agent. Design data-driven incentive structures and real-time leaderboards

Calculating and tracking customer lifetime value : Build models estimating profit per customer cohort and track early signals predicting long-term value

Your Analytics Environment

Tools & Technologies :

Data transformation : dbt, SQL

Visualization : Looker, LookML

Product analytics : Amplitude, Mixpanel, Statsig

CRM & engagement : Braze, CleverTap, Fresh Desk

Analysis : Python or R

Data pipeline : Fivetran, Stitch, Airbyte

Version control : Git

Required Experience :

Proven track record in product analytics at fintech, telco, e-commerce, or subscription company

Strong SQL skills and experience with dbt for building reliable data models

Hands-on experience with Looker (dashboards, LookML, data governance and permissions)

Python or R for analysing experiments, building cohort models, and calculating customer lifetime value

Experience combining data from multiple sources (Amplitude, Mixpanel, Statsig, Braze, CleverTap, call-center data)

Understanding of experiment design and analysis

Experience designing performance metrics and incentive structures

Research / Data Analysis jobs

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Senior Analyst • ZA

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