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Digital Copywriter

Digital Copywriter

OgilvySouth Africa
30+ days ago
Job description

Ogilvy One is the Digital arm of Ogilvy South Africa.

We are focused on creating impactful relationships by design between our clients and their customers. We help companies drive sustainable growth and customer value through an unmatched understanding of brand and human behaviour while harnessing the power of innovation, design, data, and technology.

We are looking for a :

Digital Copywriter

We need a Digital Copywriter that's comfortable and confident in the digital landscape. You'll be responsible for conceptual thinking, as well as crafting the messaging for different digital systems. You should have a solid understanding of the limitations and opportunities that come with writing for digital. As well as an attention for detail when it comes to client's brand guidelines and tone.

Responsibilities

  • Working as part of a conceptual team, you will be responsible for developing concepts for social and CRM, writing persuasive, compelling copy that motivates and inspires the target to take a desired action.
  • You will have the ability of writing to various audiences, expected to craft copy for a variety of disciplines, including direct, digital, loyalty, promotional and instructional.
  • Taking a conceptual brief (Campaign / Innovation) from concept, through to final execution.
  • Be familiar with the different disciplines involved in digital transformation ( UX / IA / UI / Data / FE / BE).
  • Packaging an idea in a format that safely guides a client through the potential complexity.
  • Be comfortable and confident in presenting your thinking to clients.
  • Conceptualising new and innovative solutions that are based on simple insights.
  • Understanding at a high-level, how those solutions come to life ( user-journeys / integration / development).
  • Crafting the final product of an idea / campaign to go-live readiness. The ability to problem-solve in real-time.

Skills and Experience

  • Must be highly creative and imaginative, and curious about clients' products or services
  • Must be skilled in writing clear, concise and grammatically correct copy
  • Have the ability to understand the different language styles that appeal to various target markets
  • Must have excellent interpersonal and communication skills
  • Should work well in a team and with a range of creative people
  • Must work under pressure and manage workloads effectively
  • Must be highly self-motivated and well organized
  • Have the ability to see other people's points of view and take on board feedback
  • Must be able work within strict budgets
  • Must have an eye for detail
  • Possess good leadership, people and project management skills

    • Important Characteristics

    To be successful in the role, the follow characteristic are required :

  • Technical know-how
  • A DIY attitude
  • High EQ
  • A sense of nurturing
  • Good communication skills
  • An understanding of our local South African market

    • Technical Requirements

    The ideal candidate would have the following software experience :

  • 3-5 Years of experience
  • A good understanding of both Office & iWork
  • An impressive portfolio for review
  • Organisational skills
  • Attention to detail

    • Offer

  • Fulltime job
  • Global client portfolio
  • Attractive package and benefits
  • Continuous trainings. Career conversation and growing opportunities
  • Hybrid model of 3 : 2
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    Copywriter • South Africa