Marketing Operations Specialist

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We are hiring a Marketing Operations Specialist for a U.S.-based professional services company in the legal industry. This is a full-time remote role. This role is ideal for someone who thrives in creating efficient marketing and sales processes, enjoys working with data-driven systems, and has a strong background in HubSpot CRM management and marketing operations.

Key Responsibilities :

• Configure and maintain HubSpot to ensure every inbound lead is captured and tracked without gaps.
• Manage integrations between HubSpot and other tools (ads platforms, analytics, software) to ensure end-to-end tracking.
• Build, test, and optimize automated workflows for lead nurturing, follow-ups, and client communications, ensuring every lead receives timely, relevant communication.
• Develop and refine a lead scoring model that accurately prioritizes prospects for intake and sales.
• Maintain clean, deduplicated, and up-to-date records within HubSpot to ensure reliable reporting.
• Track each stage of the funnel (inquiry → consultation → signed case) to identify bottlenecks and leakage.
• Quickly identify and resolve CRM or automation issues, ensuring zero lead leakage and accurate reporting.
• Provide clear, accurate dashboards for leadership with CAC, conversion rates, lead volume, and performance.
• Translate metrics into clear insights and regular reporting.
• Deliver actionable recommendations based on data trends to improve funnel efficiency and conversion.
• Continuously improve systems to maximize efficiency and effectiveness.
• Collaborate with sales and marketing leaders to ensure workflows support operational needs.
• Identify and implement system enhancements that increase automation efficiency and reduce manual tasks.
• Train team members on HubSpot features and provide ongoing support to improve adoption and usage, clearly explaining technical processes to non‑technical team members.
• Ensure all CRM processes comply with data privacy laws and internal firm policies.
• Contribute to the development of firm standard operating procedures (SOPs) as related to marketing operations and HubSpot.
• Perform other duties as assigned.

Required Qualifications :

Preferred Qualifications :

Required Skills & Tools :

Schedule & Pay :

System Requirements :

If you are a detail‑oriented, data‑driven marketing operations professional with expertise in HubSpot and a passion for optimizing processes, we would love to hear from you. Join to contribute to building efficient, high‑performing systems that drive business growth while working remotely with a supportive and collaborative team.

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