Profit Centre / SBU Head - Gambia, West Africa for Beverage Bottling Company

JOB PURPOSE :

This position is responsible for the overall operations, strategic growth, and

profitability of the BBCL unit. This role involves end-to-end management, including

production, sales, marketing, supply chain, quality control, and financial performance.

The position will drive business strategies to achieve growth targets, optimize

resources, ensure product quality, and expand market share.

Job Profile :

1. Formulate annual business plans, budgets, and forecasts for production, sales, and

financial performance.

2. Oversee end-to-end production processes to ensure quality standards, safety, and

cost-effectiveness.

3. Ensure timely production and on-time delivery to meet customer demand.

4. Design and implement sales and marketing strategies to drive revenue growth and

increase market share.

5. Strengthen relationships with key distributors, retailers, and clients.

6. Monitor market trends, customer preferences, and competitor activity to formulate

effective marketing campaigns.

7. Drive profitability by managing the P&L (Profit and Loss) of the business unit.

8. Control operational costs, improve margins, and optimize resource utilization.

9. Monitor cash flow, working capital, and capital expenditure.

10. Optimize procurement strategies for raw materials, packaging, and other supplies

to ensure cost efficiency.

11. Ensure efficient warehousing, inventory management, and logistics for smooth

operations.

12. Build relationships with suppliers to maintain quality and timely delivery.

13. Ensure adherence to local and international quality and food safety regulations.

14. Build and lead a high-performing team across production, sales, marketing,

finance, and operations.

15. Any other task assigned by management from time to time

COMMUNICATIONS & WORKING RELATIONSHIPS :

All departments

JOB SPECIFICATIONS, COMPETENCIES & JOB REQUIREMENT :

Degree in Commerce or Business administration with minimum age needs to be 40

years.

15 years of minimum experience with at least 5 years experience on the leadership

role.

Proven experience in managing P&L of the business unit and driving business

profitability.

Execeptional leadership,decision making and people management skills.

Ability to analyze market trends, financial reports, and operational reports.

Strong analytical and problem-solving abilities.

Excellent communication, negotiation, and stakeholder management abilities.

Should have a go getter attitude.

Education

Master OF Business Administration (M.B.A), Bachelor of Commerce (B.Com)

Skills Required

Negotiation Skills, dealer meets , Marketing, financial performance , Sales, Production, p&l, Distributor Relations, Budgets, Quality Control, Profit Center, Financial Management