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Sr Marketing Manager

Sr Marketing Manager

Ria Money TransferSouth Africa
30+ days ago
Job type
  • Full-time
Job description

You will be responsible for supporting all marketing programs and business relationships with key identified accounts defined by channel and / or corridor. Also, responsible for cultivating business relationships with key account and key corridor marketing partners and fostering relationships with sales partners.

Brand’s Visibility :

  • Plan and execute market communication strategies & sales promotion schemes to create brand visibility and increase awareness of the company's product in the market.
  • Branding of locations to create location awareness among customers.

Build and strengthen relationships with agents & sub-agents

  • Plan and Implement scheme for business partners.
  • Manage retail relationships and report partners’ requests to head office / sales team.
  • Campaigns Management

  • Participate in setting up the forecast for the annual marketing plan according to the assigned budget.
  • Plan and execute forecasted online and offline campaigns; conduct & manage grass-root promotions, festive branding, and roadshows to attract customers.
  • Logistics : ensure all material is properly designed and distributed, and send emails, SMS and other adverts.
  • ROI calculation, optimization for future campaigns.
  • Projects Management

  • Loyalty programs development and execution.
  • Development of merchandising materials.
  • Sales team and Store Manager support
  • 5 years of experience in digital and offline.
  • Bachelor’s degree in Marketing.
  • Experience managing an advertising budget and driving app campaigns on Social, PPC / UAC / Adwords, Apple Search Ads, Tik Tok, affiliate and programmatic advertising
  • Strong communication skills and English fluency
  • A can-do-attitude and the willingness to work in a start-up like environment and contribute to the growth of the digital business
  • Ability to analyze data and find actionable insights