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Digital Strategist

Digital Strategist

Online Marketing GurusWorkFromHome, Western Cape, South Africa
30+ days ago
Job description

Overview

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At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency.

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

Are you a digital thinker with a passion for turning insights into powerful campaigns? We’re looking for a Digital Strategist to join our growing team and help shape the future of brand storytelling through data-driven, creative, and results-oriented digital strategies.

As a Digital Strategist, you’ll work closely with the business development managers to develop end-to-end strategies that drive engagement, conversions, and long-term value for our potential clients. You’ll use analytics, market research, and industry trends to craft smart digital roadmaps for a variety of exciting brands.

Responsibilities

  • Conduct in-depth Google Ads and Meta Ads audit for prospective clients to uncover what they’re doing well, and what needs to be improved. Documented & presented professionally via Google slides. Working with the sales team to ideate the best 3, 6, 9, 12 months strategy to deliver this client growth via Google Ads and Meta Ads.
  • Support the creation of sales decks for pitches, including audits and other key factors (using templates already in place and improving them consistently).
  • Train and mentor the sales team to be experts in Paid Media (Google and Meta Ads) and hold high-value, enterprise-level conversations with clients of all shapes and sizes.
  • Work with the sales & delivery teams to maximise alignment and minimise misunderstandings, continually bridging the gap to ensure revenue results for customers.
  • Manage the onboarding of highly complex or highly technical campaigns that sales have recently signed up.

Requirements

  • At least 1-2 years experience in a similar role
  • In-depth knowledge and application of Paid Media (Google Ads & Meta Ads)
  • Strong knowledge managing Google Ads and Facebook Ads campaigns, preferably in an agency or e-commerce environment
  • Strong understanding of digital marketing metrics, bidding strategies, audience targeting, and conversion tracking
  • Proficiency in Google Ads Manager, Facebook Ads Manager, and analytics tools (e.g., Google Analytics, Meta Business Suite)
  • Ability to provide findings and relevant recommendations across all aspects of digital marketing
  • Experience dealing with USA & AU clients is preferred but not required
  • Very strong and clear written & verbal communication skills
  • Must be based in South Africa
  • Willing to work from 4AM-12noon SAST or equivalent to 12PM-8PM Sydney time
  • Work from Home
  • Ten days Paid Personal leaves (Vacation leaves, etc)
  • Paid Public Holidays
  • Career Development and Training Programs
  • Service recognition awards
  • Get together drinks / food social
  • Our Commitment To You

  • We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.
  • Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency.
  • OMG is an equal opportunity employer committed to diversity and inclusion
  • At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected.

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