CRM Analyst (HubSpot)

CRM Analyst (HubSpot) - dotsure.co.za

About Us

dotsure.co.za is redefining the insurance experience — 100% digital, customer-first, and data-driven. We are one of South Africa’s fastest-growing insurers, using smart technology and human creativity to deliver world-class service.

The Role : CRM Analyst

Are you a HubSpot wizard with a knack for customer journeys and marketing automation? As our CRM Analyst, you’ll architect intelligent, scalable CRM strategies that reduce call centre reliance and drive digital growth. You will partner across departments to drive targeted engagement, build automation, and turn data into impactful decisions.

Responsibilities

• Own and optimise HubSpot CRM, from workflows to integrations.
• Design and implement full-funnel lifecycle marketing campaigns.
• Collaborate with Marketing, Sales, and Servicing teams to embed HubSpot into every key touchpoint.
• Monitor, analyse, and report on campaign metrics.
• Develop dashboards and segmentation strategies that unlock smarter targeting.
• Map and improve automated CRM flows based on behaviour and feedback.
• Identify pain points and implement frictionless multichannel journeys (email, WhatsApp, in-app, and more).
• Be the go-to HubSpot champion, driving internal adoption and CRM excellence.
• Develop training resources and best practice playbooks.
• Maintain CRM data accuracy, conduct regular audits, and ensure POPIA compliance.
• Collaborate with data and IT teams to strengthen integration and reporting.

Requirements / What You’ll Bring

You Are

Why dotsure.co.za?

Ready to make CRM magic happen?

Apply now and help us craft smarter journeys, one workflow at a time.

The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Job Details

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