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SENIOR BRAND & MARKETING MANAGER

SENIOR BRAND & MARKETING MANAGER

Cape Projects ConstructionBellville, Western Cape, South Africa
30+ days ago
Job description

Overview

An established group of real estate companies in Cape Town is looking for an inspired and experienced Senior Brand & Marketing Manager to shape, elevate, and lead the group’s brand presence. This role is ideal for a strategic thinker with a creative edge — someone who can balance big-picture vision with hands-on delivery, ensuring the brand remains distinctive, consistent, and influential in a competitive market.

Minimum Requirements & Experience

  • 10+ years’ proven experience in brand development and / or marketing leadership.
  • Relevant qualifications in Marketing, Communications, or Brand Management advantageous.
  • Strong track record in building and executing successful brand strategies.
  • Experience in property or real estate marketing highly beneficial.
  • Proficiency with CRM systems, marketing platforms, digital tools, and social media strategy.

Core Responsibilities

  • Define and drive the brand vision, ensuring consistent positioning and messaging across all channels.
  • Develop and execute marketing strategies that strengthen brand equity and expand market presence.
  • Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Oversee the creation of compelling content, digital campaigns, and brand collateral.
  • Conduct market research and competitor analysis to inform strategy and identify new opportunities.
  • Analyse campaign performance, turning data into insights to refine and optimise brand initiatives.
  • Champion innovative brand-building activities, events, and engagement opportunities.
  • Manage budgets effectively to ensure marketing impact and return on investment.

    • Personal Attributes

  • Visionary brand leader with strong strategic and creative instincts.
  • Exceptional communicator with the ability to inspire teams and engage stakeholders.
  • Highly organised, able to manage multiple projects simultaneously.
  • Commercially astute, aligning brand initiatives with overall business goals.
  • Energetic, professional, and innovative, with a passion for building strong brands.
  • Bilingual in English and Afrikaans advantageous.

    • Remuneration : Market-related, based on experience and expertise.

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    Brand Manager • Bellville, Western Cape, South Africa