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GTM & Lead Generation Specialist - 14989

GTM & Lead Generation Specialist - 14989

SomewhereWorkFromHome, Mpumalanga, South Africa
30+ days ago
Job description

Join to apply for the GTM & Lead Generation Specialist - 14989 role at Somewhere

Job Title : GTM & Lead Generation Specialist

Salary : $2,800 - $3,000 / month

Location : Remote (US overlap required, at least a few hours during ET or PT)

About The Role

We are looking for a strategic and hands-on GTM & Lead Generation Specialist to drive growth through inbound and outbound channels. The ideal candidate is creative, data-driven, and deeply curious about tactics that generate leads and engagement across multiple platforms.

Key Responsibilities

  • Inbound Lead Generation : Develop strategies using earned media to attract potential clients / customers.
  • Outbound Lead Generation : Execute cold outreach campaigns via email, calls, or other channels.
  • Social & Content Strategy : Create and manage content across LinkedIn, X (Twitter), blogs, Reddit, or other channels to drive engagement and leads.
  • Data & Analytics : Track, measure, and optimize campaigns to improve lead generation performance.
  • Collaboration : Work with marketing, sales, and other teams to align GTM efforts and achieve revenue targets.
  • Tactical Flexibility : Experiment with new tactics and platforms to identify the most effective growth strategies.

Must-Have Skills / Tools

  • Experience in inbound and / or outbound lead generation
  • Proficiency in social media, content creation, and distribution
  • Strong written and verbal English communication skills
  • Understanding of US market and customer behavior
  • Familiarity with lead gen and marketing tools (e.g., LinkedIn Sales Navigator, Apollo, CRM systems)
  • Preferred Experience

  • GTM strategy experience for startups or tech companies
  • Understanding of content marketing, SEO, and social media trends
  • Experience testing and scaling outreach campaigns
  • Knowledge of AI tools for content creation or lead generation
  • What We’re Looking For

  • A self-starter who experiments and iterates quickly
  • Analytical thinker who can measure campaign effectiveness
  • Creative strategist who can generate ideas and execute independently
  • Interest in staying ahead of trends in growth, marketing, and lead generation
  • Non-Negotiables

  • Must write and speak English well
  • Must understand US market expectations and work culture
  • Must be flexible to work overlapping hours with US time zones
  • Why Join Us

    This role offers the chance to shape GTM strategies, drive measurable growth, and experiment across multiple channels while contributing to high-impact projects in tech, startups, and other high-growth industries.

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    Lead Generation Specialist • WorkFromHome, Mpumalanga, South Africa

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