Roodepoort, Gauteng, South Africa (Hybrid)
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Job Description
MTN is entering a new phase in its lifecycle where operational and commercial excellence has become critical for success. The urgency for change has become more heightened amidst increased competitive intensity across all markets in which MTN operates. As part of the Group Global Value propositions strategy, the intent is to reposition the Youth segment across the MTN operating companies as the most admired and relevant brand amongst Africa’s Youth.
The Senior Manager must therefore ensure the successful delivery in context of :
- Rapidly changing ICT environment
- The geographic complexity of MTN’s footprint across Africa
- Management of Youth segment strategies Operating companies
- Driving growth through business intelligence and standardization to maximize business impact
- Management of customer expectations
- Enhance MTN position as a leading network and system provider
- Constant dynamics and local challenges in the economic, regulatory and legal environments.
Organization Values : At MTN we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals. Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.
Lead with CareCan-do with IntegrityCollaborate with AgilityServe with RespectAct with InclusionResponsibilities
The Senior Manager Youth Segment, will support the General Manager : Pricing, Planning and Global Value propositions and will be fully accountable to achieve the following objectives :
Strategy Development and Implementation
Reignite brand relevance and affinity among Youth by addressing the disconnect between current offerings and evolving expectations.Develop and launch youth-centric propositions across voice, data, digital, and fintech products, tailored to the diverse needs and behaviours of young people across MTN’s footprint.Drive base acceleration and digital adoption, contributing directly to MTN’s commercial growth and long-term brand equity.Key Responsibilities
Conduct a comprehensive review of existing youth propositions across MTN’s operating companies, identifying gaps in pricing, features, and campaign effectiveness.Support Group and operating companies with deep understanding of Youth market dynamics and Digital trendsLead the design and rollout of a simplified, sharper youth value proposition that reflects the aspirations, digital lifestyles, and cultural nuances of Africa’s youth.Collaborate with cross-functional teams to integrate insights, product innovation, and competitive intelligence into a cohesive youth strategy.Support Opco teams with strategic product bundling and pricing within the Youth segmentChampion youth engagement through digital channels, social platforms, and experiential marketing.The successful candidate will :
Reposition MTN as the most admired and relevant brand among Africa’s Youth.Deliver measurable improvements in customer acquisition, retention, and lifetime value.Strengthen MTN’s leadership in digital and fintech innovation, ensuring youth are at the centre of the Group’s transformation journey.Governance
Adhoc, operational and tactical meetingSet up / participate in adhoc and operational meetingsParticipate and provide input into tactical meetingsReport at process and functional levelEscalations
Manage and resolve escalations that have impact on critical path of service deliveryEscalate issues that will result in significant time, scope, employee / customer or cost impacts if not resolvedManage and provide solutions to issues that require formal resolutionPerformance
Review performance against agreed KPIs and compliance to SLAsCreate and monitor plan for continuous improvementRegularly review and provide performance updates of Opco’s vs agreed KPIsReporting
Report on a monthly basis to management relating to progress made within the sub-division and in accordance with the measurement metrics set by the organisationReport on an ad hoc basis on specific projects as and when necessaryBudgets
Manage sub-divisional budgets in line with business objectivesManage project or initiative budgets in line with business objectivesOpco Youth segments teamsGroup and Opco Technology teamsGroup and Opco Marketing teamsOther Group Commercial teamsGroup FinanceQualifications
Experience :
5 - 8 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)5 - 8 years in Telecommunications industry5 - 8 years of experience in a supervisory / managerial roleExperience in segments, developing and implementing value propositionsExperience in continuous improvement through the implementation of best practicesCompetencies :
Segment and Value proposition creationBrand ManagementAmbiguity in the workplaceChange managementDecision making processesEmpowering othersExcel and powerpointProject managementRelationship / stakeholder managementRisk managementTelecommunications industryValue proposition creationJob Info
Job Identification 6532Job Category MTN Level 3HPosting Date 10 / 06 / 2025, 04 : 50 AMApply Before 10 / 13 / 2025, 04 : 50 AMJob Schedule Full timeLocations MTN Head Office, Innovation Centre, Fairland, Johannesburg (Hybrid)#J-18808-Ljbffr