Regional Events Specialist

We Go Places! How about you?

Immediate Superior : Regional Trade Marketing Manager

Job Grade : 10

Location : Gauteng

Function : Commerce

Sub Function : Sales

Type of Contract : Permanent

Reference Number :

Closing Date : 29 / 10 / 2025

Purpose of the Position

To deliver the events strategy and operational plan based on brand priorities. The Regional Events Specialist is responsible for planning, organizing, and executing events and promotions that showcase and promote the company's products, drive brand awareness, generate sales, and build customer loyalty.

Key Result Areas

• Deliver an events plan for brands that meets brand objectives.
• Plan, organize, and execute brand building experiences that drive brand awareness and loyalty amongst target consumer and drive a return on investment.
• Work closely with the marketing team to develop and execute event and promotional strategies that align with company goals and objectives.
• Research, identify and negotiate contracts and agreements with potential event locations, vendors, and partners.
• Manage event budgets and ensure that events are executed in a cost-effective manner.
• Coordinate event logistics, including staffing, equipment, and supplies.
• Ensure that all events and promotions comply with all relevant laws, regulations, and company policies.
• Evaluate the effectiveness of events and promotions and make recommendations for the improvement thereof.
• Manage Event evaluation and pre / post Event evaluation analysis.
• Social systems developed to ensure strong stakeholder collaboration.
• Develop and Champion social meeting and reporting routines driving collaboration and common understanding with the sales teams.
• Communicate protocols and operating procedures to all stakeholders to ensure policy adherence (Corporate Governance).
• Develop continuous Improvements / Best Operating Practices on Eventing.
• Formulate and communicate relevant and meaningful insights for the brand and channel teams.
• Continuously benchmark eventing practices against best in class and competitors.

Educational Qualifications

Professional Experience and Personal Attributes

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

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