Manager : Digital (eNCA)

The Manager : Digital (eNCA) is responsible for leading the strategic direction, development, and performance of all digital platforms and products. This role ensures the seamless integration of content, technology, and audience engagement to drive digital growth, enhance user experience, and maximize revenue opportunities. By overseeing cross-functional teams across editorial, product, technology and marketing, the Manager : Digital (eNCA) plays a pivotal role in evolving and growing eNCA’s digital presence.

Digital Strategy & Leadership

Develop, implement, and communicate a comprehensive digital strategy aligned with editorial and commercial goals.

Drive digital audience growth through an effective digital strategy.

Work with the sales division to maximise revenue opportunities for eNCA digital producers and offerings.

Continuously monitor external and competitor landscape to identify opportunities and threats to adapt the strategy accordingly.

Ensure all digital assets are aligned with eNCA editorial and brand strategy.

Audience Growth & Engagement

Analyse audience and industry behaviour to develop, evolve and adapt eNCA’s digital offerings for maximum growth opportunities.

Monitor audience behaviour to determine best practices for audience retention, growth, and engagement.

Ensure SEO is optimised across all platforms to increase visibility.

Develop strategies based on data, analytics, insights, and intelligence.

Provide reports to senior management for strategic input.

Provide feedback and reports to the editorial team to guide content and provide insights on channel growth.

Develop strategies for user generated content.

Develop tactics for user personalisation.

Ensure engagement with the audience adheres to the channel’s guidelines and policies.

Stay abreast of relevant legislations with regards to user data and other applicable policies.

Product Development & User Experience

Ensure all features, services and products are working as it should on the website or app.

Work with relevant internal and external stakeholders to enhance the UX and user experience.

Stay on top industry trends to finds new opportunities for product development.

Lead decisions from front-end to back-end.

Ensure industry best-practises are implemented.

Streamline operations and workflow to deliver the best product possible.

Use appropriate tools to enhance product offering.

Data, Analytics & Performance

Direct, implement and oversee data collection.

Create a culture of data-lead decisions.

Lead data sharing across all applicable teams.

Interpret data and analytics to make real-time decisions to improve and enhance the digital offerings.

Provide senior management with reports to inform strategic decisions.

Team Leadership & Cross-Functional Collaboration

Lead the digital team.

Foster a culture of high-performance and excellency.

Mentor the team to grow skills and knowledge.

Collaborate with relevant stakeholders to deliver the best possible digital products.

Create and lead a culture of “digital first” across the business.

Create efficient and productive workflows.

Drive a culture of open and clear communication.

Collaborate with external stakeholders to create content or improve on eNCA’s digital offerings.

Strategy

Develop Digital Strategy with quarterly updates on progress.

Ensure the digital department is fully equipped to execute the strategy.

Execute quarterly marketing brand campaigns to drive brand visibility and growth.

Establish eNCA’s digital platforms as a leader in online new publishing.

The strategy must be audience first with the drive of commercialization.

Strategy must focus on both local and international growth.

Content and Platforms

Launch new website aligned with strategy.

Launch new app aligned with strategy.

Develop content style guides and ensure adherence.

Develop content publishing calendars and ensure adherence.

Ensure full compliance with all applicable legislations, policies, and guidelines.

Ensure internal stakeholders adhere to digital content and platform strategies.

Develop and deploy strategies to optimize platforms,

Develop and oversee content calendar at large, ensuring the News and Lifestyle teams delivers accordingly.

Audience

Establish audience growth benchmarks.

Develop strategy to grow audience accordingly.

Develop specific segmentation strategies per audience to optimize content and commercial opportunities.

Human Resources

Lead the digital team to establish and grow digital operations and productivity.

Ensure the team is fully resourced and equipped.

Develop holistic team workflows to achieve optimal productivity.

Establish workflows, processes, systems standards for the rest of the company to adhere to.

Mentor junior team members.

Ensure team has the necessary skillset, and where short, put in place training and development programs.

Accountable for KPAs, KPIs, performance contracts and performance management of the entire digital team.

Manage conflict, complaints, and suggestions as to not hinder productivity.

Develop and implement personal development plans for the team.

Manage all Human Resources requests, such as but not limited to leave requests.

Stakeholder Relationships

Build and maintain strong network with industry experts and companies at both a national and international level.

Seek opportunities to distribute content to a wider network.

Seek opportunities to monetize content.

Frequently engage with internal stakeholders to ensure alignment across the company.

Work closely with the Marketing Division to deliver marketing campaigns.

Work closely with the TV division to leverage content and other applicable opportunities.

Facilitate weekly / monthly stakeholder check-ins, networking events.

Build, support and maintain interpersonal and team relationships to ensure stable working environment and achievement of team objectives.

Seek partner opportunities to expand content offering.

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