Overview
Randburg, Gauteng — Data Engineer 2 position for a 12 month contract. Onsite in Randburg. This posting is part of a broader set of listings; this refined summary focuses on the Data Engineer 2 role described below.
Job Description
We are seeking a Data Engineer (Front end Analytics) for a 12-month contract. Provide technical expertise to implement front-end analytics through Google Analytics, Tag Manager, and other relevant applications by delivering technical capabilities. Enable the collection of customer behaviour on digital platforms, improve Marketing & Digital Products ROI, and advance digital marketing & analytics maturity.
Key responsibilities include :
- Digital property and marketing tagging for mobile applications and Data Management Platform (Media Audience marketplace)
- Develop and implement data collection and data analytics processes
- Acquire data from 1st, 2nd, and 3rd party sources and maintain databases / data systems
- Identify, analyse and interpret trends in complex data sets; proactively address customer behaviour and commercial base performance
- Produce reports in the approved format summarising delivery
- Website tracking, marketing tagging, including mobile apps
- Set up data collection frameworks (G4 / Universal Analytics) and e-commerce tracking; data layer implementation; goals and funnel visualization
- Google Tag Manager : events setup, advanced click configurations, data layer implementation
- Firebase implementation and App Analytics setup
- Set up Data Studio dashboards and integrate 3rd party tools (e.g., Supermetrics)
- Salesforce Marketing Cloud – entry-level support and integration into digital ecosystem
- Customisation of reports per goals / requirements; ensure data accuracy
- Discuss deficiencies and improvements in weekly reviews with corrective actions
Qualifications
Formal Education
Bachelor’s degree in Data Analytics, Computer Science, Digital Marketing, Statistics, or Information SystemsRelevant short courses / certifications in analytics & marketing technologyIndustry Certifications (Highly Recommended)
Google Analytics IQ (GAIQ)Google Tag Manager Certification (Skillshop)Google Ads Measurement CertificationFirebase Analytics TrainingSalesforce Marketing Cloud Email Specialist / AdministratorGA4 & Universal Analytics advanced configurationData Management Platforms (DMPs) knowledgeExperience with API integrations, data layer design, e-commerce tracking, funnel visualizationData Studio / Looker Studio dashboards, Supermetrics, and related toolsExperience
2-3 years’ experience in Data AnalyticsProficiency in SQL, Python and other data engineering languagesExperience with data visualization tools (Power BI, Tableau, Qlik, etc.)Experience with cloud technologies (Azure, Databricks, SQL, Data Lake)Knowledge of audience segmentation and marketplace platformsData layer design for websites & mobile appsE-commerce tracking and funnel visualizationCross-domain trackingOther
Strong analytical thinking, problem solving, and communication skillsIs this job a match or a miss?
Johannesburg, Gauteng
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