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Creative brand specialist -Centurion - Office Based

Creative brand specialist -Centurion - Office Based

SA Sales FraternityPretoria, South Africa
8 days ago
Job description

Position Overview :

The Creative & Brand Specialist plays a pivotal role in developing, expressing, and reinforcing the companys brand positioning across all touchpoints. This mid-level position combines hands-on design expertise with brand strategy and governance responsibilities. The ideal candidate brings a passion for design, a sharp sense of brand building, and the ability to execute as well as guide creative output. The Creative & Brand Specialist will report to the Head : Marketing and Brand.

Please note :

The Candidate must be able to provide a design portfolio for submission to the client.

Key Responsibilities

1. Brand Strategy & Positioning

  • Translate the companys positioning into actionable brand narratives and messaging across verticals and regions.
  • Support the refinement of brand value propositions for specific markets, industries, and customer personas.
  • Work with senior leadership to localise and scale the brand positioning internationally.
  • Ensure brand messaging stays future-fit, relevant, and connected to evolving business objectives.

2. Brand Management & Governance

  • Maintain and enforce brand guidelines across all channels, regions, and partners.
  • Align brand implementation with broader marketing and business goals.
  • Conduct audits to ensure brand consistency in internal and customer-facing materials.
  • Provide brand input for business development, partner onboarding, and product packaging.
  • 3. Hands-on Creative Design

  • Create, adapt, and deliver high-quality design assets (digital, print, presentations, social, events, campaigns, etc.).
  • Develop and maintain a scalable library of brand templates, toolkits, and collateral.
  • Translate brand strategy into visually compelling concepts and campaigns.
  • Design for both internal (employee / culture) and external (customer / partner) initiatives.
  • 4. Creative Oversight & Collaboration

  • Brief, review, and sign off on designs from creative teams (internal / external).
  • Provide strategic and tactical creative direction to ensure visuals reflect brand tone and market positioning.
  • Manage the review and QA process for digital, print, and environmental branding assets.
  • Collaborate closely with digital, content, marketing, and product teams.
  • 5. Campaign Development & Rollout

  • Partner with Marketing to conceptualise, design, and execute brand-led campaigns.
  • Ensure campaigns align with the companys identity, tone, and value proposition.
  • Adapt and refine messaging and creative for cross-market and regional relevance.
  • 6. Internal Brand Culture

  • Build internal engagement around brand values through visual storytelling, campaigns, and recognition programmes.
  • Partner with People & Culture to integrate brand into employee experience initiatives.
  • 7. Partner & International Branding

  • Support partner branding and co-branding efforts to align with the companys standards.
  • Provide design tools, templates, and guidance to regional / international partners.
  • Work with resellers and agencies to ensure correct brand implementation globally.
  • 8. Brand Assets

  • Coordinate design and branding for internal and external events.
  • Maintain and update a library of scalable brand templates and assets.
  • Manage inventory and fulfilment for branded assets, corporate wear, and promotional items
  • 9. Digital Presence & Social Media Branding

  • Design and oversee branding consistency across all digital channels, including social media, email, and website.
  • Work with digital and content teams to ensure visual and verbal identity are unified across platforms.
  • 10. Innovation & Scalability

  • Identify opportunities to evolve the brand toolkit, creative processes, and improve brand accessibility.
  • Proactively drive improvements in brand and creative governance systems.
  • Qualifications

    Education :

  • Bachelors degree in Graphic Design, Visual Communication, Branding, Marketing, or a related field.
  • A postgraduate qualification in Branding or Marketing is a plus but not required.
  • Experience :

  • 3+ years of experience in a design, brand, or creative role (agency or client-side).
  • Proven track record in building and evolving brand identity and campaigns.
  • At least 2 years direct, hands-on design experience for digital and print.
  • Skills & Competencies :

  • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects or Premiere a plus).
  • Strong visual and conceptual thinking, with a portfolio showcasing design and brand work.
  • Solid understanding of brand strategy, positioning, and brand governance.
  • Excellent communication and project management skills.
  • Collaborative mindset; ability to work with cross-functional and cross-regional teams.
  • Detail-oriented, quality-driven, and deadline-focused.
  • Reporting Line

  • Reports to : Head of Marketing & Brand
  • What Success Looks Like

  • The companys brand is consistently and compellingly expressed in all design and communication.
  • Creative assets are delivered on time, at a high standard, and drive brand engagement.
  • Brand guidelines are upheld and continuously evolved for market relevance.
  • Positive feedback from internal stakeholders, partners, and customers.
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    Specialist Centurion • Pretoria, South Africa

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