Regional Sales CRM Merchandiser Manager

Overview

Regional Sales CRM Merchandiser Manager

Reports to : CEO - Head of Retail

Location : Johannesburg, Gauteng

Our client has an opportunity for a Regional Sales CRM Merchandiser Manager to join their team of staff.

Responsible for growth, executing best-in-class merchandising, uplifting customer experience, and coaching store teams.

Responsibilities

• Sales & Revenue Growth
• Deliver monthly, quarterly, and annual sales and GP targets per store and region.
• Build and execute store-level growth plans (range, pricing adherence, promotions, and local trade events).
• Track and improve Average Basket Size (ATV) and conversion; reduce lost sales due to OOS.
• Merchandising Excellence
• Ensure planogram compliance, correct facings, display standards, and promo execution per store.
• Drive On-Shelf Availability (OSA) and reduce OOS on the Must-Stock List (MSL).
• Run regular merchandising audits with photo evidence, close non-conformances within SLA.
• Multi-Store Operations Management
• Manage a regional portfolio of 9 stores with a structured visit cadence (e.g., 12-15 store visits / week).
• Lead weekly store performance reviews (KPIs, actions, owners, deadlines) and ensure price compliance.
• Partner with Inventory / SCM on replenishment, stock turns, and aging / returns.
• Direct / indirect leadership of Store Managers, Sales Associates, and Merchandisers (matrixed).
• Set targets, run coaching ride-alongs, conduct Performance Improvement Plans (PIPs) where needed, and recognise high performers.
• Build a pipeline of merchandising champions and cross-train on company standards.
• CRM, Reporting & Insights
• Maintain CRM hygiene (accurate store records, activities, pipelines); build dashboards and weekly reports.
• Translate CRM and POS data into store actions (assortment tweaks, promo resets, staff coaching).
• Present regional performance and improvement plans to Exco weekly.
• Customer Engagement & Community Marketing
• Elevate in-store customer experience; run local micro-activations to drive traffic and conversion.
• Capture customer feedback / NPS and close the loop with store teams.
• Governance, Compliance & Risk
• Ensure adherence to BCEA, LRA, CPA, POPIA, H&S standards, cash-up, and shrink controls.
• Enforce SOPs (pricing, discounts, returns, stock handling, and promotional claims).

Minimum Requirements (essential)

Advantageous : FMCG / Natural Health category experience; MS Excel (lookup / pivots), POS analytics; Pastel / Sage familiarity; valid drivers licence and reliable transport; multilingual (English + local languages).

Competencies

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