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PPC Specialist

PPC Specialist

HR GenieEdenvale, South Africa
2 days ago
Job description

Key Responsibilities :

  • Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms.
  • Monitor and analyse campaign performance, making data-driven decisions to optimize ROI.
  • Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
  • Collaborate with the creative team to produce engaging ad creatives and copy that align with our brand and campaign goals.
  • Manage budget allocation and bid strategies to maximize the effectiveness of ad spend.
  • Create detailed reports on campaign performance, providing insights and recommendations for improvement.
  • Stay up-to-date with the latest trends and best practices in digital marketing and paid media.
  • Work closely with the broader marketing team to align paid media efforts with overall marketing strategies and objectives.
  • Test new ad formats, platforms, and strategies to continuously improve campaign performance.

Hard Skills :

  • Extensive knowledge of Facebook Business Manager - Ability to set up campaigns, run A / B tests, sync catalogues, navigate Advantage+, set up FB Pixel / Conversions API, set up events, custom conversions, re-targeting etc.
  • Extensive knowledge of Google MCC - On boarding accounts, verifying accounts, adjusting bids, changing bid strategies, keyword research, PMAX campaigns, budget allocation, re-targeting etc.
  • Extensive Knowledge of Google Merchant Centre and Facebook Commerce.
  • Basic Knowledge of TikTok Business Manager - Ability to set up campaigns, run A / B tests, sync catalogues, set up conversions, set up events, custom conversions etc.
  • Basic Knowledge of Klaviyo (or an alternative) - List management, segmentation, flow building etc.
  • Configuring UTMs
  • Generating, understanding and analysing reports

    • Beneficial Skills :

  • Wordpress / Woocommerce / Shopify Experience
  • SEO Experience
  • Lead generation

    • Soft Skills : - MUST HAVE ALL

  • Candidate must be both analytical and creative in their approach.
  • Candidate must be able to communicate effectively both within our team and with clients
  • Candidate must be able to complete deliverables on time and meet client expectations / deadlines
  • Candidate must be able to work effectively to deliver and meet client KPIs
  • Candidate must have good problem-solving skills in understand when and how to pivot strategies, campaigns, targeting etc. to meet KPIs.

    • Requirements : - MUST HAVE ALL

  • At least 2 years of digital marketing experience
  • Drivers license
  • Bachelors degree
  • Own transportation
  • Some form of digital marketing certification (Google, Facebook, Udemy courses etc.)
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    Ppc Specialist • Edenvale, South Africa