Influencer Marketing Manager

About us

We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

Role

The Influencer Marketing Manager owns and oversees the execution of B2C influencer campaigns from start to finish — ensuring the right creators are strategically selected, briefed, managed, and launched on time. This role is both hands‑on and creator‑facing, while also driving team coordination and cross‑functional alignment. Working across influencer marketing campaigns, the Manager ensures delivery of measurable impact. You’ll lead collaboration with Influencer Marketing Coordinators, Strategists, and Project Managers to bring B2C campaigns to life across platforms like Instagram, TikTok, and YouTube.

What you’ll do

Influencer Campaign Execution

• Lead and oversee creator selection, combining strategic rationale (pricing, reach, engagement, conversion potential) with hands‑on involvement in Discovery to validate creator fit and market rates.
• Own negotiation with creators and agencies, leveraging market knowledge to secure optimal pricing and terms.
• Oversee influencer onboarding, briefing, and scheduling of deliverables, ensuring alignment with campaign objectives and client expectations.
• Maintain visibility of campaign timelines and deliverables, ensuring accountability across small operational teams and proactively addressing risks or delays.
• Approve influencer content quality, compliance, and brand alignment before launch, acting as the final decision‑maker.
• Continuously optimize creator mix and campaign execution to deliver against performance goals (awareness, traffic, sign‑ups), with data‑driven recommendations for improvement.

Influencer Relationship Management

Documentation & Tracking

What we’re looking for

Why this role

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