Events Coordinator - Chanel

Position : Events Co-Ordinator

Department : Chanel

Location : Johannesburg, Parktown

Reporting to : PR MANAGER

PURPOSE OF THE ROLE

The Events Coordinator will coordinate the planning, organization, and execution of events that align with the company’s objectives and brand values. This role ensures seamless event experiences by managing logistics, coordinating with vendors, and collaborating with internal teams. The Events Coordinator plays a key role in creating memorable and impactful events that engage participants, enhance brand visibility, drive sales and achieve strategic goals.

KEY RESPONSIBILITIES

Stand-Alone Boutique : Client Acquisition and Events (Client Engagement / Experience)

Core Focus :

Enhance the luxury boutique experience through strategic eventing, client acquisition initiatives, and CRM-driven engagement to strengthen client loyalty and brand equity.

Responsibilities :

• Support client acquisition initiatives in boutiques.
• Coordinate and execute boutique-specific client engagement events, aligned with seasonal launches and cultural moments.
• Assist with briefing process for visual execution and customer journey, ensuring event design aligns with luxury positioning.
• Support the design and refinement of the boutique customer journey across all event touchpoints, from pre-event invitations and personalised welcomes to post-event follow-up, ensuring a seamless, high-touch, and memorable CHANEL experience.
• Collaborate with Sales, PR, Marketing, Training, and Visual Merchandising teams to :
• Ensure relevance , aesthetic consistency , and commercial alignment .
• Integrate boutique activations into the broader strategic marketing plan.
• Support the ordering and timely delivery of all product and POS materials for boutique events.
• Maximise ROI for boutique events by :
• Tracking CRM data capture
• Ensuring event execution supports boutique sales goals
• Schedule and coordinate monthly boutique calendar activations in collaboration with Retail Development Managers (RDMs).
• Conduct event reviews , including budget sign-offs and performance analysis.

Additional Enhancements :

Wholesale Events : Trade Events / Activations

Core Focus :

Support the retail marketing calendar and help build brand presence within multi-brand environments (Woolworths, ARC, etc.) through trade events and collaborative marketing activations.

Responsibilities :

COMPETENCIES

REQUIREMENTS / QUALIFICATIONS

2 years retail experience

2 years eventing experience

Microsoft Office Proficiency (Excel, Word, PowerPoint)

Business degree advantageous

Cosmetics / Retail / Luxury experience advantageous

Must be in possession of a valid drivers license and vehicle as travel is required

Primary Location : Johannesburg, however local and provincial travel is required.

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