Digital Performance Lead
Remote ChoiceWorkFromHome, Wes-Kaap, South Africa8 days ago
Job descriptionAct as day-to-day lead for website content operations, ensuring all content aligns with brand standards and is regularly refreshed. Conduct routine audits to identify and resolve bugs or performance issues. Partner with design, SEO, and development resources to improve usability, load speed, and structured data. Support the implementation of SEO best practices across content, navigation, URL structure, and technical performance. Support marketing with keyword research, SEO updates (aligned with A / B testing), and landing page optimisation to maximise visibility and conversion. Own CRM performance within the wider marketing funnel, connecting acquisition (SEO, PPC) with engagement and retention. Manage CRM automation and segmentation, focusing on performance optimisation rather than content creation. Improve lead capture, tagging, and nurture flows to drive higher conversion from enquiry to booking. Collaborate with marketing to align automation timing and targeting with campaigns and SEO activity. Report on CRM metrics (open rate, CTR, conversion) as part of overall performance tracking. Manage cross-functional workflows to deliver campaign assets, launches, and seasonal updates on time and to brief. Work closely with commercial and operational teams to ensure the website and CRM support business objectives. Manage external partners for SEO, paid media, and link-building initiatives. Collaborate with developers and project managers on QA processes and coordinate site fixes and enhancements. Provide clear weekly and monthly insights on category, traffic, and product / service performance. Use analytics tools to interpret site trends, identify bottlenecks, and inform CRO and UX decisions.Translate data into actionable recommendations that directly improve conversion, engagement, and ROI. Proven experience in e-commerce or performance marketing with a strong record of delivering measurable results. Strong understanding of SEO, UX, CRO, and CRM performance optimisation. Proficient with Google Analytics (GA4), Hotjar, CMS / e-commerce platforms; custom platforms an advantage. Data-literate, able to translate analytics into clear commercial insights. Familiarity with HTML / CSS and CRM tools (e.g., ActiveCampaign or similar). Excellent attention to detail, communication, and stakeholder management skills. Comfortable working independently in a fast-paced environment, managing multiple projects. Higher conversion rates and reduced drop-offs across key funnels. Improved ROI from paid, organic, and CRM activity. Faster site performance and improved SEO rankings. Clear reporting cadence with actionable insights. Seamless collaboration between marketing, sales, and technical teams.
Core Purpose
Take ownership of the performance and optimisation of a high-growth digital platform, focusing on ROI, reducing wastage, improving conversion, and driving commercial growth through data-driven insight, UX excellence, and SEO performance. This role bridges acquisition and retention, ensuring every touchpoint from search to CRM contributes to measurable business outcomes.
Key Responsibilities
Performance
- Own daily, weekly, and monthly performance tracking and optimisation, reporting on KPIs including revenue, AOV, conversion rate, bounce rate, and engagement.
- Monitor on-site search, navigation, and merchandising performance to boost discoverability and conversion.
- Lead the development of an A / B testing programme to drive experimentation and data-backed improvement of key funnels.
- Input into quarterly commercial forecasts and planning cycles with recommendations based on traffic and conversion data.
- Monitor site performance using GA4 and other tools, recommending data-driven enhancements.
Website Management, UX & SEO
CRM & Conversion Performance
Collaboration & Leadership
Reporting & Optimisation
Your Blend of Talent
Success Looks Like
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Digital Performance • WorkFromHome, Wes-Kaap, South Africa
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