Key Responsibilities :
Marketing Strategy : Develop and execute comprehensive marketing plans to enhance brand perception and awareness.
Content Creation : Conceptualize, create, and prepare engaging online content, including for our social media platforms, newsletters, and website.
Social Media Management : Maintain and grow social media presence across various platforms, ensuring consistent and engaging content.
Marketing Collateral : Design and update catalogues, brochures, and weekly / monthly specials to support sales and promotional activities.
Lead Generation : Implement strategies to capture and nurture leads through various marketing channels.
Events : Plan and coordinate the brands presence at exhibitions and trade shows to increase brand visibility and generate leads.
Communication : Craft compelling newsletters and other communications to keep audiences informed and engaged.
The Ideal Candidate Will Have :
Experience : 3-5 years of relevant work experience in a marketing role, either within an agency or in-house.
Design Skills : Proficiency in design software (Adobe & Canva) is essential for creating marketing materials.
Social Media Expertise : Demonstrable experience and skills in managing social media platforms and creating viral content.
Industry Knowledge : Experience and awareness of the latest industry trends and best practices.
Communication : Excellent written and verbal communication skills in English.
Tech-Savvy : Highly computer literate with the ability to quickly learn new software and tools.
Personal Attributes :
Attention to Detail : A keen eye for detail to ensure all marketing materials are of the highest quality.
Interpersonal Skills : A natural ability to connect with people and build relationships.
Self-Sufficiency : The ability to work independently and take initiative on projects.
Strong Communicator : Exceptional communication skills to effectively convey the brand message.
Marketing Coordinator • Bluff, South Africa