Brand Manager

Duties :

Lead Brand Strategy : Evolve brand positioning to align with the ultra-luxury market while staying true to our unique heritage and values

Website & Digital Elevation : Oversee the redevelopment of our website and digital assets with a luxury lens, elegant, immersive, and conversion-focused

PR & Media Presence : Drive high-impact public relations campaigns locally and globally; secure placements in top-tier travel, lifestyle, and luxury media

Guest Experience Alignment : Ensure brand consistency across all touchpoints, from online discovery to lodge arrival and beyond

Creative Direction : Guide visual identity, storytelling, and creative content across platforms, from brochures and social media to film and experiential activations

Agency & Partner Management : Collaborate with and manage external agencies, photographers, and content creators to bring the brand vision to life

Market Insight : Stay ahead of luxury and ultra-luxury trends, competitive movements, and guest expectations and translate insights into action

Requirements : Grade 12

B.Com in Marketing, Brand Management, Communications, Business, or a related field

A postgraduate qualification or MBA in Marketing, Luxury Brand Management, or Hospitality / Tourism Marketing is advantageous

At least 5+ years of brand management experience, ideally within the luxury travel, hospitality, lifestyle, or high-end consumer goods sectors

Proven success in building or evolving a luxury or premium brand, with measurable impact

Experience managing PR, digital marketing, creative campaigns, and brand partnerships

Hands-on involvement in website redevelopment or digital UX projects with luxury positioning

Proven experience in luxury or ultra-luxury branding, ideally in hospitality, travel, lifestyle, or design sectors

Experience in global or high-net-worth (HNW / UHNW) market engagement is highly valued

Strong understanding of brand strategy, customer journey mapping, and positioning frameworks

Familiarity with PR tools, brand performance metrics, brand monitoring, share of voice and digital analytics platforms (e.g., Google Analytics, AHREFS, SEMrush etc,)

Competent in working with creative direction tools and briefing designers, content creators, and photographers

Knowledge of luxury marketing principles, including exclusivity, sensory storytelling, emotional connection, and experiential branding

Willingness to travel as required by the role.

Ability to adapt to a dynamic and fast-paced environment.

Exceptional storytelling skills verbal, visual, and strategic

A deep understanding of affluent consumer behaviour and how to reach UHNW audiences

Experience leading PR campaigns, brand refreshes, or luxury website launches

Strong project management skills and the ability to work across diverse teams

A deep love for South Africa and the African bush and a desire to help the world experience it at its most beautiful

Strong business administration experience

Ability to work under pressure and manage multiple tasks simultaneously

Self-managed and proactive, with the ability to work with minimal supervision