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Social Media & Community Manager

Social Media & Community Manager

Scale Army CareersWorkFromHome, Limpopo, South Africa
6 days ago
Job description

Join to apply for the Social Media & Community Manager role at Scale Army Careers.

Our client is a vibrant, fast-moving creative studio that builds distinctive brands, content, and communities. They specialize in helping multiple ventures, from personal brands and coaching businesses to new product launches, grow with style, strategy, and measurable results. If you thrive in design-forward, innovative environments and love turning ideas into captivating content, this is the kind of place where your creativity will shine.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Social Media & Community Manager will lead day-to-day execution across multiple brands, translating strategy into consistent, high-quality content and measurable growth on Instagram and LinkedIn. This is a hands‑on, multi-disciplinary role blending creative taste, analytics, and AI-powed workflows to boost reach, engagement, and conversions. A portfolio is required.

Content & Creative

  • Plan and post weekly content calendars, creating carousels, reels, and posts aligned with each brand’s voice.
  • Turn strategy into an editorial calendar with thematic weeks, seasonal hooks, and series concepts (e.g., “AI Micro‑Tips,” “Client Wins”).
  • Draft, design, and ship posts across Instagram, LinkedIn, X, YouTube Shorts, and TikTok (as relevant).
  • Write crisp, on‑brand captions with an editorial tone, adapting long‑form ideas into short‑form content (carousels, reels).
  • Maintain distinct brand voices across all platforms.
  • Perform light video editing in CapCut, Reels, or Final Cut and design carousels in Canva / Figma.
  • Become an expert in the studio’s business and craft content that reflects each brand’s identity and positioning.

Community & Growth

  • Manage comments, DMs, and engagement across all platforms.
  • Nurture fans (especially real estate agents) and surface user‑generated content (UGC).
  • Handle creator outreach, cultivate ambassador touchpoints, and build “top fan” lists.
  • Leverage tools like Trial Reels to identify high‑performing posts and reach new audiences.
  • Propose collaborations, experiments, and new growth strategies.
  • Maintain link‑in‑bio, UTM tracking, and accessibility hygiene.

    • Analytics & Operations

  • Track performance weekly, set baselines, and report insights.
  • Implement content scoring systems to evaluate hook, saveability, shareability, and watch time.
  • Focus on engagement metrics such as saves, shares, comments, and watch time.
  • Build repeatable workflows that enhance consistency and speed.
  • Maintain content library organization, alt‑text, link hygiene, and rights management.

    • Paid Boosts & Optimization

  • Set up and monitor lightweight paid boosts for high‑performing posts with basic targeting.
  • Collaborate with the paid ads team for larger campaigns or experiments.
  • Recommend data‑driven adjustments based on campaign performance.

    • Tools & AI Workflows

  • Use AI tools for ideation, scripting, clipping, repurposing, and first‑pass edits.
  • Build and refine AI‑assisted workflows for efficiency in content creation.
  • Apply judgment and aesthetic consistency to all AI‑generated outputs.

    • Qualifications

    Experience

  • 3+ years managing social media for design-forward, premium brands or creators.
  • Portfolio demonstrating strong taste, storytelling, and short‑form video skills.
  • Hands‑on experience with Instagram, LinkedIn, and YouTube Shorts; understanding of platform nuances.
  • Proven ability to leverage AI tools for ideation, scripting, and content production.

    • Skills

  • Strong portfolio showcasing taste, storytelling, and short‑form video creation.
  • Proficiency in Canva, Figma, and CapCut (Adobe Suite a plus).
  • Confident analyzing insights, defining experiments, and iterating based on data.
  • Highly organized, proactive, and responsive with excellent communication.
  • Comfortable working in fast‑paced, creative environments with multiple brand voices.
  • Light motion / animation skills, basic Meta Ads Manager experience, and familiarity with startup / tech narratives are a plus.

    • What Success Looks Like

  • Consistent delivery of on‑brand content across multiple platforms.
  • Growth in engagement, reach, and follower metrics.
  • Data‑driven recommendations and experiments improving post performance.
  • Organized content workflows with smooth collaboration and efficient iteration.
  • Measurable progress across KPIs including post output, engagement rate, and experiment velocity.

    • Opportunity

    This is an exciting chance to join a dynamic, fast‑growing creative studio and shape the digital presence of multiple innovative brands. You’ll have creative freedom, access to cutting‑edge tools, and the opportunity to grow alongside a studio that values taste, data, and experimentation. Apply now!

    Application Process

  • Fill in the application form
  • Record a video showcasing your skill sets

    • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

    Industries

    Marketing Services

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    Social Media Manager • WorkFromHome, Limpopo, South Africa