Growth & Marketing Lead

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About HyperDev

HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world's leading providers of accelerated tech education. Our mission is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI.

We're building the first tool that truly bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating the friction of syntax and boilerplate. Our founding team comprises engineers who have worked on generative AI models at OpenAI (as recently as 2024) and technical leaders behind a BAFTA-winning video game renowned for its innovation. HyperionDev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA. We partner with world-class universities to deliver industry-driven coding bootcamps that fast-track learners into meaningful tech careers. Backed by Meta and the UK government's Department for Education, and supported by a global community of nearly 2000 investors, HyperionDev is a profitable, high-growth scaleup shaping the future of tech education. By joining HyperDev, you become part of this wider mission, combining the power of cutting-edge AI with a proven model for global tech impact.

About The Role

We're looking for a Performance & Growth Lead to take charge of HyperDev's go-to-market growth strategy, combining hands-on execution across paid channels with creative, data-led experimentation. This is a role for someone who thrives at the intersection of growth hacking, marketing strategy, and technical execution. You'll be responsible for driving user acquisition, activation, and engagement, from early user signups to full-scale adoption. Reporting directly to the founders, you'll start as an individual contributor who builds and runs HyperDev's growth engine end-to-end : setting up campaigns, analysing performance data, testing new channels, and experimenting with automation and AI tools to unlock new growth levers. Over time, you'll help define and scale the performance marketing function as we grow. If you love taking ownership, enjoy working autonomously, and get energy from finding creative ways to drive measurable growth, this is the opportunity to shape something from the ground up.

What You'll Do

• Growth & Go-To-Market Strategy

Develop and execute HyperDev's go-to-market growth plan, driving user acquisition and product adoption

Own and manage performance campaigns across Google, Meta, YouTube, and emerging platforms

Design and run rapid, data-driven growth experiments across landing pages, onboarding flows, and email automation

Set up dashboards, reports, and attribution systems to measure performance and inform decisions

Use automation tools to automate marketing workflows and integrate systems

Requirements

Minimum Requirements :

Preferred :

Benefits

Remote-first with hybrid flexibility

We're a remote-first team with the option for hybrid work depending on your location and preferences. While our roots are in Southern Africa, we're building a distributed team and welcome applicants globally. Work from wherever you do your best work, and collaborate across time zones with a team that values autonomy and trust.

Learn and grow while building the future

We believe in continuous learning. As part of the wider HyperionDev ecosystem, you'll have access to our coding bootcamps and technical training, whether you're looking to sharpen your skills or explore new ones.

A global mission, backed by real impact

Join an ambitious new venture within one of the most established names in developer education. At HyperDev, you'll work with former OpenAI researchers, engineers from top gaming studios, and a leadership team with deep experience across AI, edtech, and product scaling.

Work that matters

We're building tools to radically improve how developers code, learn, and grow, and to make these tools accessible to learners worldwide. Your work won't just push technical boundaries, it'll empower thousands of people to break into life-changing tech careers.

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