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Paid Media Specialist
Paid Media SpecialistAtypical • Cape Town, Western Cape, South Africa
Paid Media Specialist

Paid Media Specialist

Atypical • Cape Town, Western Cape, South Africa
5 hours ago
Job description

ATYPICAL is aninternationally focused marketing agencythat specializes in providing services to the commercial real estate industry.

We have a young team of highly talented individuals who are driven to make an impact and have fun.We are looking for an energetic, creative thinker who ispassionateabout what they do and isn't afraid to share their ideas.

You’ll have the ability to make a real contribution to our clients marketing strategy –if you’re hungry and not afraid of a little hard work.

Key Tasks

  • Plan and execute all digital marketing, including SEO, SEM, and Paid Social Media advertising campaigns.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create optimized conversion funnels and user experience from impressions through to conversion points.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Communication to clients, team, and management on strategy / project development, timelines, and results.
  • Brainstorm new and creative growth strategies.
  • Evaluate emerging technologies and assist in new business development.
  • Provide thought leadership and perspective for adoption where appropriate.

Minimum Requirements

  • Relevant tertiary qualification.
  • Minimum 3-5 years in a similar paid media position.
  • Impeccable command of the English Language (written and verbal).
  • Expert knowledge and understanding of SEM platforms and campaigns (Google Ads; Search, Display, etc.).
  • Knowledge and understanding of paid social platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and Twitter) beneficial.
  • Knowledge and understanding of SEO and SEM platforms.
  • Knowledge and understanding of platform analytics and Google Analytics.
  • Strong analytical skills and data-driven thinking.
  • Experience in optimizing landing pages and user funnels.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Personal Traits

  • Positive, friendly and approachable.
  • Proactive, caring and a stickler for the little details.
  • Creative and innovative thinker.
  • Comfortable working alone and in a team.
  • Organized and deadline-driven.
  • Professional communication (verbal, presentation, written etc.).
  • Digitally connected and curious.
  • Comfortable with ambiguity.
  • Excited to implement new ideas and take risks.
  • #J-18808-Ljbffr

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    Paid Media Specialist • Cape Town, Western Cape, South Africa

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