Digital Content & Social Media Strategist

Digital Content & Social Media Strategist

About the job Digital Content & Social Media Strategist

The Business :

Effer Ventures is an operationally-heavy investment business. The group is currently focused on rolling up staffing and recruitment businesses in the UK as well as a leading Employer of Record and recruitment business in South Africa. The model is to drive digitalisation and operational efficiency across the business, leading to an economies-of-scale-driven growth for each of the operating companies. We are looking to grow and scale both organically within these operating companies and through further acquisitions.

The Role :

The Digital Content & Social Media Strategist is responsible for driving brand visibility, engagement and community growth through impactful social media content and visual storytelling. This role manages organic social media channels creating, scheduling and optimising content across platforms like LinkedIn, Instagram, and Facebook while ensuring all visual assets align with brand standards.

They repurpose long-form content into digestible, engaging formats, support basic video editing, and collaborate with SEO and marketing teams to ensure consistency and performance. With a strong foundation in graphic design and a data-driven mindset, the strategist continuously tracks performance metrics, refines content strategies and identifies creative opportunities for community engagement and brand amplification.

The responsibilities of this role include :

Organic Social Media Management

• Develop and manage a monthly content calendar for platforms such as LinkedIn, Instagram, and Facebook.
• Write and schedule engaging organic posts, tailored to each platform’s format and best practices (carousels, videos, image posts, and text updates).
• Monitor social channels daily, responding to comments, mentions, and messages while maintaining a consistent brand voice.
• Track content performance (engagement, reach, saves, shares) to inform future content strategies.

Graphic Design & Visual Content Creation

Content Repurposing & Multimedia Support

Cross-Functional Collaboration

Qualifications and Experience :

Skills and Characteristics

Bonus skills :

Compensation and Incentives :

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