Social Media and Marketing Specialists

About the Company

At the company, we blend cutting-edge dental technology with a personal touch to create a comfortable, patient-first experience. From routine checkup’ s to transformative smile makeovers, our expert team is dedicated to helping you achieve a healthy, confident smile – because exceptional dentistry should feel as good as it looks.

About the Role

The Social Media and Marketing Specialists is responsible for developing, implementing, and managing the practice’s marketing and communication initiatives. This includes the creation of high-quality content (written, visual, and video), management of social media platforms, coordination of blogs, internal communications, and ensuring consistent brand presence across all digital and physical touchpoints. The incumbent will work closely with medical professionals to uphold the integrity, ethics, and professional reputation of the medical practice while enhancing patient engagement and brand visibility.

Responsibilities

Content Creation and Media Production

Plan, film, and edit short-form and long-form videos for use across various platforms (Instagram Reels, TikTok, YouTube, website, etc.)

Capture and edit photographs for marketing and internal communication purposes.

Create visually engaging content including posters, infographics, digital banners, and other marketing materials aligned with brand

guidelines.

Customer Service & Patient Care

Act as company’s Customer Service Ambassador, always ensuring professional service.

Reinforce that all operational departments contribute to exceptional patient care and patient experience.

Address and resolve patient service issues with professionalism, empathy, and efficiency.

Oversee the allocation and utilization of resources, including budgeting, staffing, facilities, and technology infrastructure. Ensure resources are optimally utilized to support organizational objectives

Social Media Management

Manage and maintain all social media platforms including (but not limited to) Instagram, Facebook, TikTok, and LinkedIn.

Create, post, and schedule daily / weekly content in line with the approved content calendar.

Monitor engagement metrics, respond to queries, and analyse performance insights to improve reach and interaction.

Ensure all content complies with the medical practice’s confidentiality and professional standards.

Content Calendar & Campaigns

Develop and maintain a monthly content calendar in collaboration with management and practitioners.

Align content themes with seasonal campaigns, awareness days, medical focus areas, and practice updates.

Conduct planning sessions with the team to discuss and approve content direction and tone.

Website and Blog Management

Coordinate and upload blog articles, ensuring content accuracy SEO optimisation, and brand tone consistency.

Liaise with web developers to update website content, imagery, and layout when required.

Monitor website traffic and report on trends and opportunities for improvement.

Internal Marketing and Communication

Design and distribute internal newsletters, announcements, and updates on appropriate digital platforms.

Develop creative ways to communicate practice updates, staff achievements, and upcoming events internally.

Support staff engagement and culture initiatives through innovative internal marketing campaigns.

Collaboration and Relationship Management

Work closely with medical professionals to ensure accuracy, compliance, and sensitivity in all medical-related content.

Engage with external suppliers, photographers, designers, and agencies as needed.

Maintain a professional and collaborative working relationship with all team members and departments.

Any other task as reasonably requested

Any other task as reasonably and lawfully requested by the employer.

Candidate Requirements

Educational Qualifications,

Diploma or degree in Marketing, Communications, Digital Media, or a related field.

Experience within a medical, healthcare, or professional service environment will be advantageous.

Good verbal and written communication skills in English.

Intermediate numeracy.

Expectations

Minimum 2–3 years’ experience in digital marketing or social media management.

Competencies Required

Knowledge and Skills

Proficiency in video creation and editing (e.g., Adobe Premiere Pro, CapCut, Canva, or similar tools).

Strong writing and storytelling skills for blogs, captions, an marketing material.

Understanding of social media algorithms, SEO principles, and analytics.

Excellent communication and interpersonal skills.

Organised, proactive, and capable of managing multiple projects simultaneously.

Creative flair with strong attention to detail and brand consistency.

Strong social media skills specifically video and editing.

Ability to work independently with minimal supervision while being a team player.

Attributes

Professionalism : Ability to engage respectfully and confidently with medical professionals and patients.

Discretion : Upholds confidentiality in all communications and content.

Empathy & Sensitivity : Understands the nuances of working in a medical environment.

Integrity : Maintains accuracy and ethical standards in all marketing activities.

Adaptability : Comfortable in a dynamic environment where priorities may shift.