Instagram Is the Platform of Focus for Marketers in 2022

Which social media platform will your business be focusing on in 2022?

TikTok is all the rage & the app of the moment, though likely not a fit for all brands, while Facebook seems to have lost some of its shine, and Instagram remains hugely popular.

According to research conducted by Social Media Today from a poll posted on LinkedIn to find out which platforms our audience of marketers would be looking to tap more into throughout the year.

The results provide some interesting outcomes on how businesses are approaching their 2022 strategies.

Out of these four, which platform will your business be putting more focus on in 2022?

LinkedIn came out well on top, garnering 43% of the vote. Which underlines the opportunities of LinkedIn for marketing – but as some of our readers have noted, there is a fairly significant platform bias in these polls, with the platform you are posting to generally favoured heavily by the results.

We put the research to the test by posting the exact same poll to Twitter – which, it is worth noting, doesn’t include Twitter as an option.

Out of these four, which platform will your business be putting more focus on in 2022?

The response numbers vary significantly – the LinkedIn poll generated over 2,100 responses, while the Twitter one only garnered 230. But still, there are some interesting trends to note, with Facebook way back in terms of stated priority, and TikTok also a lesser consideration, based on these replies.

Accounting for potential platform bias, it seems that Instagram is the overall leader in marketing focus heading into the year – which, again, is a little strange considering the popularity and rise of TikTok, which seems like it should be more of a priority, based on its usage and cultural impact.

But then again, as discussed, TikTok promotions are not for everyone, and you can reach a much broader audience on IG for now. Which you can also reach on Facebook, which is still the most used platform by far, and across more demographic subsets.

Maybe Facebook is just not cool anymore, or maybe marketers are unhappy with declining results from the app. Either way, if these responses are anything to go by, and Facebook does become a lesser priority, that could also open up new opportunities to reach your target audience in the app, as fewer advertisers making it a focus could mean less competition for attention, which will be something to keep an eye on throughout the year.

Though at the same time, giving more priority to one app does not necessarily mean de-prioritizing others.

It is of interest to get a gauge on where marketers are looking, and how different apps are trending in terms of business priority. Bear this in mind when strategising your social media for 2022.

Still uncertain of which direction your company should take regarding social media in 2022? Content 360 will be your outsourced digital marketing team and will assist you with :

Integration

We integrate both your offline & online activities to ensure brand continuity.

We develop a working social media strategy based on your company objectives.

Management

We publish & promote marketing campaigns on all social media platforms, giving you time to focus ON your business rather than working IN your business.

Reference

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