SEO & Website Content Optimization Specialist

We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics structured content and performance analytics with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.

Key Responsibilities

SEO Strategy & Technical Execution

• Conduct keyword and intent research including AI-generated queries and semantic search trends.
• Perform technical SEO audits and implement on-page improvements (e.g. metadata internal linking page speed).
• Optimize website content for traditional search engines and AI-powered tools (e.g. Google SGE Bing Copilot ChatGPT).
• Implement structured data and schema markup to enhance discoverability.
• Monitor and resolve crawl errors broken links and indexing issues.
• Collaborate with developers to implement technical SEO and UX best practices.

Website Content Strategy& Website Management

AI & Search Innovation

Data Analysis & Reporting

Qualifications :

Preferred

Key Competencies

Additional Information :

An ideal candidate will be able to align their personal work values to the OUTsurance values of Awesome Service Dynamic Honest Human Passionate and Recognition.

In accordance with OUTsurance Insurance Company Ltd Employment Equity goals preference will be given to individuals who meet the job requirements and are from the various designated groups.

Remote Work : No

Employment Type : Full-time

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Department / Functional Area : Marketing

Experience : years

Vacancy : 1