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Digital Media Strategist
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Ad TalentJohannesburg, Gauteng, South AfricaWho Are We :
A dynamic and results-driven marketing agency specialising in innovative digital strategies that drive brand visibility and business growth.
Who Are We Looking For :
We are seeking a skilled and analytical
Digital Media Strategist
for a
one-year fixed-term contract . The ideal candidate is a digital marketing expert with a passion for data, trends, and audience behavior. You thrive in a fast-paced environment, excel at multi-channel campaign management, and have a proven ability to drive engagement and ROI.
What Will You Do :
Strategic Planning & Execution : Develop and implement data-driven digital marketing strategies to meet business objectives, optimizing customer experiences across digital touchpoints.
Market Research & Consumer Insights : Conduct market research and competitor analysis to understand trends and use analytics to craft targeted messaging.
Multi-Channel Campaign Management : Oversee campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, and email marketing, ensuring consistent brand messaging.
Performance Analysis & Optimization : Use tools like Google Analytics and Facebook Business Manager to monitor KPIs and make data-driven adjustments for better results.
Collaboration & Team Coordination : Work with graphic designers, copywriters, and sales teams to align marketing efforts with business goals.
Budget Management : Manage advertising budgets, allocating funds based on performance to maximize ROI.
Reporting & Insights Presentation : Prepare detailed performance reports and present findings with actionable recommendations to stakeholders.
What Will You Need :
Experience : Minimum of 3-5 years in digital marketing or media strategy.
Technical Skills : Proficiency in Google Ads, Google Analytics, Facebook Business Manager, and data visualization tools.
Analytical Mindset : Strong ability to analyze performance metrics and optimize campaigns accordingly.
Communication : Excellent presentation and reporting skills with a clear ability to convey insights.
Collaboration : Experience working with creative teams and stakeholders to align strategies with business goals.
Market Knowledge : Up-to-date with digital marketing trends and technologies.