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Marketing Manager – South & Sub-Saharan Africa (IVD Diagnostics)

Marketing Manager – South & Sub-Saharan Africa (IVD Diagnostics)

Beckman Coulter DiagnosticsWorkFromHome, Gauteng, South Africa
9 hours ago
Job description

Overview

Beckman Coulter Diagnostics is seeking a strategic, collaborative, and regionally attuned Marketing Manager to lead marketing efforts across all diagnostic portfolios in South and Sub-Saharan Africa. This role is pivotal in driving commercial success, enhancing brand visibility, and delivering customer-centric marketing initiatives across Clinical Chemistry, Immunoassay, Haematology, Microbiology & Urinalysis, and Automation & IT Solutions. The successful candidate will translate global strategies into impactful regional execution while managing and developing a high-performing marketing team. The Marketing Manager South Africa is responsible for developing specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. This position reports to the Commercial Director - South & Sub-Saharan Africa and is part of the Product Marketing & Group Marketing Department located in Samrand Gauteng and will be a working remotely to cover the South African Region.

In this People Leader role, you will have the opportunity to lead a highly talented team :

  • Product Management Immunochemistry, Automation & IT Solutions Manager
  • Product Management - Haematology manager
  • Product Management Clinical Chemistry & Integrated Systems
  • Product Management Microbiology & Urinalysis(shared role)
  • Tender & Pricing Project Manager

Key Responsibilities

  • Strategic Marketing Leadership : Develop and execute regional marketing strategies aligned with global portfolio objectives and local commercial goals. Lead annual marketing planning, including market prioritization, portfolio focus, and resource allocation. Identify and capitalize on growth opportunities across public and private sectors, including emerging markets and underserved segments.
  • Portfolio Management : Serve as the regional marketing lead for all diagnostic portfolios, ensuring consistent messaging, positioning, and value proposition. Partner with global marketing and product management teams to localize product launches and lifecycle strategies. Monitor portfolio performance and recommend tactical adjustments to optimize market share and profitability.
  • Market Intelligence & Competitive Analysis : Conduct ongoing market research to understand customer needs, healthcare trends, and competitive dynamics. Develop actionable insights to inform product positioning, pricing strategies, and promotional activities. Maintain a deep understanding of regulatory, reimbursement, and procurement environments across South and SSA.
  • Integrated Campaign Development : Design and implement multi-channel marketing campaigns tailored to regional audiences, including digital, print, events, and PR. Collaborate with agencies and internal teams to develop content and assets. Track campaign performance using KPIs such as lead generation, engagement, conversion, and ROI.
  • Commercial Enablement : Develop sales tools, training materials, and messaging guides to support field teams in customer engagement. Facilitate regular alignment sessions with sales, service, and applications teams to ensure consistent execution. Support tender submissions and strategic account marketing with customized collateral and value messaging.
  • Customer Engagement & Experience : Lead initiatives to enhance customer experience, including educational programs, webinars, and user group meetings. Build and maintain relationships with key opinion leaders, laboratory managers, and healthcare stakeholders. Champion voice-of-customer feedback loops to inform product and service improvements.
  • Event & Conference Management : Plan and execute regional participation in industry events, congresses, and exhibitions. Coordinate logistics, booth design, speaker engagement, and post-event follow-up. Ensure brand consistency and impactful presence across all touchpoints.
  • Digital Marketing & CRM : Drive digital engagement strategies including email marketing, social media, and website optimization. Leverage CRM tools (e.g., Salesforce) to segment audiences, track interactions, and personalize outreach. Analyze digital metrics to refine targeting and improve campaign effectiveness.
  • Budget & Vendor Management : Manage regional marketing budgets, ensuring efficient use of resources and alignment with business priorities. Oversee external vendors and agencies to ensure timely delivery and quality of outputs. Ensure compliance with internal policies, brand guidelines, and local regulatory requirements.
  • Leadership & Team Management : Lead, mentor, and develop a high-performing regional marketing team, fostering accountability, innovation, and collaboration. Set objectives, provide feedback, and support career development. Promote cross-functional teamwork and ensure alignment between marketing, sales, service, and global functions. Champion diversity, equity, and inclusion.
  • Cross-Functional Collaboration : Act as a key liaison between regional commercial teams and global marketing functions. Participate in strategic planning, forecasting, and business reviews with leadership. Foster collaboration and continuous improvement across teams.

    • Essential Requirements

  • Has accountability for the performance and results of a team within own area of specialty
  • Adapts departmental plans and priorities to address resource and operational challenges
  • Decisions and problem solving are guided by policies, procedures and business / department plan; receive guidance from manager
  • Provides technical guidance to associates, colleagues and / or customers
  • Manages one or more generally homogeneous teams; adapts departmental plans and priorities to meet short-term service and / or operational challenges
  • Develop specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research monitors competitive activity and identifies customer needs. Establish pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
  • Provides pre- and / or post-sales support. Provides link between marketing programs and sales initiatives. Analyzes impact of marketing programs on sales. Gathers customer feedback and shares with Product Management and Marketing (voice of customer). Educates customers on the use and functionality of the product and provides training.
  • Marketing leadership experience with demonstrable cross-functional impact; strong understanding of the healthcare landscape in South and Sub-Saharan Africa

    • Knowledge / Experience Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, or related field (Master’s an advantage).
  • Minimum 5–7 years of experience in healthcare or diagnostics marketing, ideally within emerging markets.
  • Experience in ideally in IVD / Medical Devices industry
  • Beckman Coulter : HBS Core or HBS Negotiation Mastery completed will be an added advantage
  • DBS : Situational Leadership, Crucial Conversations, Leadership Essentials, PSP and Daily Management training completed an added advantage.
  • Business management and / or marketing diploma an added advantage
  • System Knowledge : Oracle, Business Objects, SFDC and SharePoint, Workday; management tasks an added advantage
  • Microsoft Office Suite – Word, PowerPoint, Excel, Outlook; Advanced Excel
  • Funnel management, Customer support, Customer training, Selling cycle
  • Proven success in portfolio marketing, campaign execution, and cross-functional collaboration
  • Demonstrated leadership experience with direct team management responsibilities
  • Strong understanding of the healthcare landscape in South and Sub-Saharan Africa
  • Excellent communication, analytical, and project management skills
  • Willingness to travel across the region as needed

    • Travel, Vehicle & Environment

  • Ability to travel – typically 40% travel, overnight, within territory or locations
  • Must have a valid driver’s license with an acceptable driving record

    • Additional Desirable Experience

  • Technical Expertise : Applies extensive knowledge of technical principles, theories, and concepts in chosen field and employs sound project management
  • Leadership and impact capabilities across major programs and initiatives

    • Note

    This remote-friendly role is eligible for a remote work arrangement where applicable. The position may include a 15% incentive bonus. The company offers a comprehensive benefits package and emphasizes flexible work arrangements where possible. For more information, visit

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    Marketing Manager • WorkFromHome, Gauteng, South Africa