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National Wholesale Manager

National Wholesale Manager

Red BullJohannesburg, Gauteng, South Africa
2 days ago
Job description

Customer Management

  • Assign sales distribution execution targets to wholesale and redistributor partners based on business targets and set up regular meetings to review.
  • Regular trade visits with third‑party sales and merchandising agencies to coach teams and unlock distribution and execution opportunities.
  • Analyse regional opportunities, take appropriate action and implement as needed.
  • Create strong knowledge of and personal relationships with the top wholesalers and redistributors.
  • Build winning initiatives to drive reach, sales targets and execution in all channels, including indirect via WHS.
  • Ensure customers fully understand and execute Red Bull execution / merchandising standards.
  • Implement systems to track and benchmark wholesalers and redistributors against key initiatives and goals.
  • Plan and execute incentive programs in line with company targets to keep sales representatives focused and motivated.
  • Be a credible beverage business consultant to customers and act as a category captain by presenting category and Red Bull potential.

Business Planning

  • Develop customer‑level business plans to deliver on all relevant RBZA strategic initiatives, including volume horizontal and vertical distribution execution and information exchange (depletion data). Ensure alignment with the overall RBZA plan.

    • Budget Management

  • Manage assigned budgets where applicable (e.g., incentive budgets, free‑goods budget, POS budget and, in some cases, regional account budgets).

    • Business Intelligence

  • Maintain strong working knowledge of all relevant Red Bull systems.
  • Proactively use available reports to maximise opportunities, including competitor intelligence.

    • Other

  • Share and enforce guidelines regarding Red Bull’s inventory policy.
  • Develop working knowledge of geographic and demographic areas within assigned geography.
  • Ensure a sustainable go‑to‑market strategy and structure in assigned geography.
  • Develop expertise regarding product competition and distributor competition in the respective area.
  • Communicate regularly and work effectively with all internal sales and marketing teams to secure alignment of sales goals with the DP.
  • Close and frequent collaboration with OnP KAM, finance and ops teams.
  • Manage risk by taking proactive precautions to determine risks that would hamper Red Bull business.
  • Close alignment of pricing and promotions with all necessary key stakeholders (MD Off‑Premise, On‑Premise and Finance) to minimise cross‑channel cannibalisation and maintain profitability.
  • Represent Red Bull brand and values in the best possible way, including appearance, attitude and behaviour.

    • Qualifications

  • Bachelor’s Degree (or relevant equivalent).
  • Outstanding sales experience and track record in the consumer goods industry (beverage preferred) – 5+ years.
  • Customer management – distributor and supplier experience preferred.
  • Successful track record in team management and leadership.
  • Experience with basic administrative programmes : Windows, Word, PowerPoint, Excel.
  • Local market and geographical knowledge beneficial.
  • Key account experience an advantage.
  • Proactive with a flair for continuous improvement.
  • Able to be flexible and embrace change.
  • Strong communication skills (verbal and written).
  • Excellent problem‑solving skills.
  • Advanced experience with Microsoft Excel.
  • Self‑starter with initiative and attention to detail.
  • Well‑organised and able to handle multiple priorities in a relaxed manner.
  • Able to see tasks through from inception to completion.
  • Professional, focused, responsible and passionate approach to work.

    • Additional Information

    This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.

    Remote Work

    No

    Employment Type

    Full‑time

    Key Skills

  • Loan Processing
  • Sales Experience
  • Account Management
  • Banking
  • Pricing
  • Corporate Finance
  • Customer Support
  • Fair Housing Regulations
  • Strategic Planning
  • Underwriting
  • Sales Management
  • Channel Management

    • Department / Functional Area

    Sales

    Experience

    Years

    Vacancy

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