Digital Marketing Coordinator

Key responsibilities :

Campaign Briefing & Creative Collaboration

• Brief designers and agencies on upcoming campaigns, assist with content planning and execution, and provide ad hoc copy for website banners. Ensure briefs are accurate, on time, and meet specifications.

Campaign Content Management & Execution

• Manage content plans for website and paid media campaigns.
• Coordinate with merchandise, photography, and creative teams to ensure visuals and copy are delivered on time.
• Approve campaign proofs, create UTM links, and quality-check execution.

Ad hoc Campaigns / Projects & Administration

• Support the Digital Marketing team with special projects and administrative tasks, ensuring work is delivered according to timelines, brand guidelines, and best practices.

Performance Monitoring & Reporting

• Maintain weekly, monthly, and quarterly reporting decks for web campaigns and provide product feed information for paid ads.

Stakeholder & Cross-Functional Collaboration

• Liaise with external brands and internal teams to coordinate launches, promotions, and campaign-related communications.

Market & Competitor Insights

• Conduct research and analysis on competitors and market trends to inform campaigns and content strategy.

Qualifications required :

Essential :

• National Diploma in Marketing or similar

Preferred :

• A qualification in SEO, Information Systems, web and mobile design or development
• Google accredited courses

Experience required :

Essential :

• A minimum of 1-2 years’ relevant digital experience gained in a Digital Marketing environment

Preferred :

• Experience gained in a Retail environment
• A working knowledge of the latest MS packages (Word, Excel, Power Point & Outlook) is an important requirement
• A working knowledge of Search Engine Optimisation and Web based CMS

Knowledge required :

• Knowledge of job ticketing system
• A working knowledge of Digital Media Mix and reporting metric will be advantages
• Knowledge of digital reporting and various analytical tools
• Knowledge of digital channels i.e. web, digital media, social media, USSD and App’s
• Knowledge of digital industry, trends, tools and techniques and the integration thereof
• Knowledge of SEO, UX and Website product Uploads
• Knowledge of latest SEO and Digital marketing trends and best practises

Skills required :

• Advanced problem-solving skills
• Excellent written and verbal communication skills
• Presentation skills
• Attention to detail
• Time-management

The ability to :

• Work in results driven and performance focused environment
• Be adaptable to change initiatives
• Be self-motivated
• Deliver work on time
• Work independently & in a team
• Contribute to and integrate with the bigger marketing team & other stakeholders
• Have a high level of integrity / sensitivity to confidential information
• Effectively deal with numerous tasks and priorities