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Group Sales Manager

Group Sales Manager

Bright Search Recruitment (Pty) LtdPretoria, South Africa
17 days ago
Job description

1. Sales Strategy and Planning

  • Develop Sales Plans : Create and implement strategic sales plans to increase group bookings and maximize revenue.
  • Target Market Identification : Identify target markets for group sales, including corporate clients, event organizers, associations, and travel agencies.
  • Setting Sales Goals : Establish sales targets and objectives to drive business growth, and work towards achieving them consistently.

2. Prospecting and Lead Generation

  • Identifying Leads : Research and identify new leads and potential group clients, such as businesses looking for conference venues or organizations needing event space.
  • Networking : Attend industry events, trade shows, and networking functions to meet potential clients and build relationships with key decision-makers.
  • Cold Calling & Outreach : Reach out to potential clients through cold calling, email campaigns, and direct outreach to generate leads.

    • 3. Relationship Management

  • Client Relationship Building : Cultivate and maintain strong relationships with existing clients to encourage repeat business and long-term partnerships.
  • Account Management : Oversee the management of group accounts, ensuring clients are satisfied and their needs are met before, during, and after their events or stays.
  • Customer Service : Respond promptly to client inquiries, assist with specific requests, and ensure that all group-related needs are fulfilled.

    • 4. Proposal and Contract Management

  • Prepare Proposals : Create customized proposals for group bookings, including pricing, packages, and terms that meet client requirements.
  • Negotiation : Negotiate terms, pricing, and services with clients to close group sales deals, ensuring both client satisfaction and profitability.
  • Contract Management : Finalize contracts for group bookings and ensure that terms and conditions are clearly defined and agreed upon by both parties.

    • 5. Coordination of Group Arrangements

  • Event Coordination : Work with other departments (e.g., catering, event planning, and operations) to ensure all aspects of group bookings are managed smoothly.
  • Logistics Management : Coordinate details such as room block allocations, event space reservations, catering options, audio-visual requirements, transportation, and other logistics for group events.
  • On-Site Support : Ensure smooth execution of group events by providing on-site support during the event, handling last-minute issues or adjustments.

    • 6. Reporting and Analytics

  • Sales Reporting : Track and report on group sales performance, including revenue, bookings, and goals. Provide regular updates to senior management.
  • Market Trends Analysis : Monitor and analyze market trends to understand the competitive landscape, identify new opportunities, and adjust sales strategies accordingly.
  • Budget Management : Manage group sales budgets, ensuring that costs are controlled and financial targets are met.

    • 7. Marketing Collaboration

  • Collaborate with Marketing : Work closely with the marketing team to create promotional materials, digital campaigns, and packages that target group clients.
  • Brand Promotion : Help promote the brand and services through various marketing efforts, such as advertisements, promotional emails, and social media outreach.
  • Market Research : Provide feedback to the marketing team regarding customer preferences and successful sales tactics.

    • 8. Customer Feedback and Satisfaction

  • Client Feedback : Gather feedback from group clients regarding their experience with the service, and use this information to improve future sales efforts.
  • Follow-up : After an event or group stay, follow up with clients to ensure their satisfaction, resolve any issues, and encourage repeat business.

    • 9. Team Leadership and Support

  • Team Collaboration : Collaborate with sales teams, customer service, and other departments to achieve sales objectives.
  • Mentoring : Assist in mentoring junior sales staff or team members in group sales processes, strategies, and techniques.
  • Training : Provide training to the team on product offerings, sales techniques, and customer service standards.

    • 10. Budgeting and Forecasting

  • Sales Forecasting : Forecast future sales based on current trends, seasonality, and past performance to help the organization plan for future business.
  • Budgeting : Set and manage budgets for the group sales department, ensuring that sales efforts remain cost-effective.