Digital Advertising Specialist

Key Purpose and areas of responsibility may include but not limited to

• Implement campaigns and monitor campaign performance and document any AB tests and results
• Work with brand to update creative and ad copy monthly
• Implement day-to-day optimisations and conduct opportunity mining and work with Google and Meta account managers to look at better campaign optimisation or best practice
• Assist in monthly MANCO report updates with key metrics
• Keep a record of all changes made on central team Google docs
• Stay on top of digital advertising trends, skills, platform changes, and best practice and do yearly Google certification and Meta blueprint (as well as any other additional training)
• Ensure monthly invoices are signed off, allocated to the correct cost centres and paid on time
• Implement content marketing and Recommender campaigns

Personal Attributes (Power Skills)

Technical Skills

Advantageous :

Education