Key Purpose and areas of responsibility may include but not limited to
- Implement campaigns and monitor campaign performance and document any AB tests and results
- Work with brand to update creative and ad copy monthly
- Implement day-to-day optimisations and conduct opportunity mining and work with Google and Meta account managers to look at better campaign optimisation or best practice
- Assist in monthly MANCO report updates with key metrics
- Keep a record of all changes made on central team Google docs
- Stay on top of digital advertising trends, skills, platform changes, and best practice and do yearly Google certification and Meta blueprint (as well as any other additional training)
- Ensure monthly invoices are signed off, allocated to the correct cost centres and paid on time
- Implement content marketing and Recommender campaigns
Personal Attributes (Power Skills)
Values DrivenOptimisticLearn on the FlyResilientInstils TrustPeople SavvyDrives ResultsProblem SolverTechnical Skills
2 yearsPaid Search (Google Ads)Paid Social (Meta Ads Manager)Display AdvertisingProgrammatic Advertising Platforms (e.g., DV360)YouTube AdsLinkedIn AdsTikTok AdsAdvantageous :
UTM Governance & Tracking HygieneData Visualization (Looker Studio, Power BI)SEO / GEO KnowledgeEducation
Relevant marketing degree