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Paid Perfomance Media Specialist

Paid Perfomance Media Specialist

WBWRCape Town, ZA
20 days ago
Job description

Job title : Paid Perfomance Media Specialist

Job Location : Western Cape, Cape Town

Deadline : November 03, 2025

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Key Responsibilities :

  • Formulate and execute comprehensive digital paid media strategies aimed at enhancing online reputation and driving business growth for the brands we work on.
  • Evaluate and interpret data sourced from social platforms, Google, and revenue reports to refine and optimise campaigns, providing valuable insights for future recommendations.
  • Define target audiences, thoroughly understanding their characteristics, behaviours, and media consumption habits.
  • Craft and implement paid multi-channel initiatives, ensuring they not only meet but surpass campaign objectives.
  • Engage with stakeholders to effectively communicate the advantages of the digital paid media framework, fostering awareness and understanding.
  • Establish and cultivate robust relationships with clients and agency partners, ensuring seamless collaboration for the successful execution of campaigns.
  • Monitor paid media channels closely, ensuring that the delivery aligns with set objectives and goals.
  • Conduct vigilant tracking and quality assurance of campaigns, guaranteeing cost-effective and impactful solutions.
  • Conduct in-depth analysis and reporting on campaign performance, facilitating necessary amendments and providing insights to optimise future campaigns.

    • Requirements :

  • Three years of proven success in planning and managing paid digital media campaigns.
  • Holds a Bachelor's Degree or equivalent qualification at NQF Level 7 in marketing with a minimum of three years of academic achievement. Proven experience and portfolio will also be considered.
  • Possesses GAIQ certification (Google Analytics Certification), providing an advantageous edge in analytics expertise.
  • Demonstrates a creative mindset, showcasing an ability to generate innovative ideas, a keen eye for design, and a profound understanding of the impactful role storytelling plays in connecting with and motivating consumers.
  • Ideally brings experience from the fashion or sports retail industry.
  • Experience across channels such as Google Ads, Meta Ads, TikTok Ads, etc.

    • What WBWR Offers :

  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and skill development.
  • Competitive compensation packages.
  • Exciting projects with leading brands and businesses.
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    Paid Media Specialist • Cape Town, ZA