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Communications and Public Relations Specialist

Communications and Public Relations Specialist

Betway AfricaJohannesburg, Gauteng, South Africa
8 days ago
Job description

Communications and Public Relations Specialist

Join to apply for the Communications and Public Relations Specialist role at Betway Africa

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway, Jackpot City, and Betway Bucks.

Who we’re looking for

The Communications & Public Relations Specialist is a key member of the Betway Africa PR, Comms and CSI Team, supporting the execution of the company’s communication strategy across the African continent. This role encompasses both consumer PR and corporate communications, ensuring consistent messaging, strong media presence, and effective stakeholder engagement across all markets.

Why we need you

We are looking for a Communications & Public Relations Specialist who can elevate Betway Africa’s brand presence across the continent through strategic, culturally attuned, and impactful communication.

What you’ll be doing

Key Responsibilities

External Communications

  • Manage external communications channels to ensure the right people receive the right information at the right time, in the right way.
  • Assist in implementing public relations plans to enhance Betway’s reputation and visibility.
  • Draft and distribute press releases, articles, and media materials to communicate company updates and initiatives.
  • Support external spokespersons with messaging and briefing documents.
  • Contribute to the development and execution of crisis communication protocols, including drafting holding statements and press releases.
  • Monitor brand exposure and media coverage across South Africa and the Rest of Africa (ROA), providing insights and recommendations.

Media Relations

  • Build and maintain strong relationships with media outlets, journalists, and influencers.
  • Enhance existing PR agency relationships and collaborate to optimise earned media opportunities.
  • Prepare communication materials such as briefing documents, bios, speeches, and talking points.
  • Support media training and preparation for company spokespeople.
  • Respond to media inquiries in collaboration with senior team members.

    • Stakeholder & Partnership Management

  • Build and foster excellent working relationships across internal business functions to understand requirements and ensure employees remain engaged across departments.
  • Collaborate on sponsorship communications involving key stakeholders, including SA Rugby, PSL, and SA20.
  • Coordinate with PR agencies, service providers, and internal teams to ensure alignment of messaging and initiatives.
  • Partner with the in-house videography team to identify and deliver compelling content opportunities.

    • Reporting & Measurement

  • Manage and deliver comprehensive monthly reporting to the Communications Manager, covering campaign outcomes, media exposure, and key insights.

    • What we’re looking for

  • 4–6 years of experience in Public Relations, Communications, or a related field.
  • Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or similar discipline.
  • Strong understanding of marketing, media, and digital communication processes.
  • Proven project coordination and organisational skills.
  • Experience working in high-profile or media-sensitive environments is advantageous.
  • Prior exposure to the sports betting / gambling industry is beneficial.
  • Excellent written, verbal, and interpersonal communication skills.
  • Proficiency in communication tools, platforms, and software.
  • Existing network of media contacts preferred.
  • Experience working with PR agencies and media houses.
  • Ability to create content for both B2B and B2C audiences.
  • Knowledge of the African sports betting landscape is an advantage.
  • Creative, proactive, and adaptable in a fast-paced environment.
  • Ability to support speaking engagements and events.
  • Highly organised with strong attention to detail in managing digital assets and communication mater

    • Our values are non-negotiables

    At the heart of our organisation is a culture driven by shared values and key behavioural competencies. These principles guide our everyday actions and are integral to our success, teamwork, and continuous growth. To thrive here and contribute meaningfully, every team member is expected to embody the following :

  • Ownership and accountability
  • Be part of that Superclass feeling

    • At Super Group, diversity is part of our DNA. With teams across 22 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

    It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.

    Game on!

    Seniority level

    Mid-Senior level

    Employment type

    Full-time

    Job function

    Public Relations, Marketing, and Project Management

    Industries

    Marketing Services

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    Communication Specialist • Johannesburg, Gauteng, South Africa