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Product Marketing Manager

Product Marketing Manager

PayPropWorkFromHome, Limpopo, South Africa
4 days ago
Job description

Overview

The Product Marketing Manager, PayProp, is the subject matter expert for Reapit’s PayProp solution, which automates rental payments and reconciliations. They are responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery. The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives. This role is based in South Africa but will be responsible for product marketing in South Africa, United Kingdom, Canada and USA.

Responsibilities

  • Plan and project manage the product launch (GTM) of new products and features including determining the internal / external release in conjunction with product development
  • Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities
  • Partner with the Field and wider marketing teams to support initiatives for new business acquisition
  • Effectively translate technical feature details into benefits for users
  • Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct / indirect interactions with customers, prospects, partners, competitors and internal staff
  • Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives
  • Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas
  • Position sales and customer facing teams to sell by building effective sales enablement tools (e.g. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required)
  • Lead the delivery of all product marketing content including blogs, web pages, product sheets, social / blog posts, video scripts, white papers, in-app notifications and other content to support campaigns
  • Act as the primary thought leader for the products supported externally, including speaking engagements and written works
  • Report on project status / content performance and continually improve product delivery experience
  • Escalate areas of non-conformance to Management
  • Review work practices and recommend ways to automate and improve practices, systems and / or processes
  • Participate in activities that address improving performance and actively promote improvement

Qualifications & What We’re Looking For

  • 2 to 4 years' experience in a software / or B2B SaaS marketing role (preferred, but not essential)
  • 5+ years product marketing, product or campaign management experience
  • Bachelor's Degree in Business, Marketing or Communications
  • Experience planning, developing, and executing on marketing campaigns
  • Experience using AI tools for process management in marketing
  • Experience working cross-functionally with product and sales teams to launch campaigns in market
  • Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
  • Excellent interpersonal and communication skills (both verbal and written)
  • Self-motivated, able to work autonomously and as part of a team to manage projects to completion
  • Great stakeholder management skills

    • What’s in it for you?

    We operate a Flexible Working Policy, and we are happy for you to work remotely for this role.

    Benefits

  • 20 days of annual leave
  • 1 paid day off to celebrate your birthday
  • Paid time off in-between Christmas and New Year
  • 2 paid volunteer days
  • Optional 5% company contribution towards a retirement annuity

    • Employment details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : IT Services and IT Consulting

    • Referrals increase your chances of interviewing at PayProp by 2x.

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    Marketing Manager • WorkFromHome, Limpopo, South Africa