Marketing Sales Manager ( Retail)

Overview :

A company is seeking a Marketing Sales Manager (retail environment) will be responsible for developing and executing marketing and sales strategies that drive customer engagement, increase store traffic, and achieve revenue growth targets. This role bridges marketing creativity with sales performance, ensuring brand consistency and market competitiveness across all retail outlets.

Key Duties and Responsibilities :

Develop and implement marketing and sales strategies aligned with company objectives.

Lead promotional campaigns, product launches, and seasonal marketing initiatives.

Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.

Manage the retail brand image and ensure consistency across advertising, in-store displays, and digital platforms.

Drive sales performance through effective pricing strategies, product placement, and sales team motivation.

Coordinate with store managers and sales teams to achieve monthly and annual sales targets.

Oversee marketing budgets, ensuring efficient allocation and return on investment (ROI).

Build and maintain strong relationships with customers, suppliers, and business partners.

Prepare performance reports and present sales and marketing insights to senior management.

Support training and development of sales staff to enhance product knowledge and customer service quality.

Skills and Competencies :

Strong leadership and team management skills.

Excellent communication, negotiation, and presentation abilities.

Strategic thinking with a results-oriented approach.

In-depth understanding of retail sales cycles, merchandising, and consumer marketing.

Proficiency in CRM systems, digital marketing tools, and Microsoft Office Suite.

Analytical mindset with the ability to interpret data and market trends.

Qualifications and Experience :

Bachelor’s degree in Marketing, Business Management, or a related field.

4–6 years of experience in marketing and sales management within the retail industry.

Proven success in developing and executing marketing campaigns that drive sales.

Experience in managing budgets and leading cross-functional teams.