Paid Media Specialist (Search & Social)

Design / execute paid strategies across Google Ads, Meta (Facebook / Instagram), LinkedIn, TikTok, YouTube, and emerging channels

Manage budgets, A / B tests, conversion tracking, audience segmentation, and retargeting

Collaborate with creatives and strategists to develop high-converting ad assets

Monitor KPIs, analyze performance data (GA4 / Looker Studio), and deliver actionable reports

Stay ahead of platform updates, trends, and growth opportunities

Skills & Experience (Not negotiable) :

• 3+ years managing paid campaigns (Google / Meta mandatory; LinkedIn / TikTok a plus)
• Expertise in conversion tracking, audience targeting, and budget optimization
• Proficiency in GA4, Looker Studio, and campaign analysis
• Google Ads / Meta Blueprint certifications (preferred)
• Experience briefing creatives / copywriters for ad development

Contact JADE GELDENHUYS on