Generate sales from existing customers
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
Implement sales and marketing strategy effectively
Visibility agreement executedAdditional visibility opportunities identified and implementedProduct availability / distribution targets implementedMerchandising standards are maintainedSegmentation tool implemented (PDA)Implement promotions
Promotions arranged according to the promotions planPromotional stock, staff and point of sale for promotions arrangedPromotions set up and implemented according to set criteria and on timeFeedback form on the outcomes of the promotion provided to sales management according to agreed deadlineDevelop brand equity
Promotions reflect brand appropriate look and feelConsumers engaged through events and promotionsBar staff engaged and trained to promote the brandRelationships with equity accounts developedGenerate new business
New business initiated as per targetsRelationships with re-distributors developedLeads followed up and feedback provided to sales managersBusiness opportunities to sell product range identifiedDocumentation required for the opening of new accounts collated and followed upNew equity accounts identifiedMinimum Educational Requirements and Work Experience :
National Diploma level with commerce, sales and marketing preferable2 years sales experience in the liquor industry or within an FMCG environmentValid Drivers LicenseWilling to work weekends and attend all planned adhoc activations