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Senior Analytics Implementation Specialist

Senior Analytics Implementation Specialist

Digital Authority PartnersWorkFromHome, Wes-Kaap, South Africa
7 days ago
Job description

Job Title : Senior Analytics Implementation Specialist

Location : Cape Town / Hybrid

Availability : Immediate

Remuneration : R40,000 - R45,000

Position Type : Full-time

About Digital Authority Partners

Digital Authority Partners (DAP) is a full-service digital marketing agency committed to helping businesses scale through innovative, data-driven strategies. Our mission is to transform businesses into digital powerhouses by implementing impactful marketing solutions tailored to each client’s goals. Recognized for our expertise in crafting scalable growth strategies, we take pride in driving measurable results and delivering a strong return on investment.

Our core services include :

  • Fractional Executive Services : Strategic leadership to accelerate business growth
  • Search Engine Optimization (SEO) : Comprehensive SEO strategies to boost organic visibility
  • Pay-Per-Click (PPC) Management : Optimized ad campaigns to maximize ROI
  • Website Development : Custom-built websites designed for performance and engagement

Our culture values innovation, collaboration, and excellence, making DAP a great place to grow professionally and contribute meaningfully to a diverse portfolio of clients.

Position Overview

As a Senior Analytics Implementation Specialist , you will transform measurement plans into clean, scalable, high-performance analytics implementations. You will build and maintain GA4 tracking setups, deploy GTM containers, and integrate CRM systems to deliver end-to-end visibility of user behavior and marketing performance. You’ll work closely with strategists, developers, and marketers to lead hands‑on implementation of advanced tracking systems — from data layer planning and custom event setup to server‑side tagging and Looker Studio dashboards. Your work will directly shape how our clients measure, analyze, and optimize their digital channels.

Key Responsibilities

Tracking & Tag Management :

  • Build and maintain advanced implementations using Google Tag Manager (web + server-side).
  • Configure GA4 properties, events, conversions, and audiences.
  • Develop custom JavaScript variables and templates for event tracking.

    • Web & App Integration :

  • Collaborate with developers to implement and maintain data layers (Joomla, Next.js, WordPress).
  • Troubleshoot tagging issues using browser dev tools, GTM debug mode, and network proxies.
  • Manage complex cases such as iframe tracking, scroll events, and video interactions.

    • CRM & Marketing Data Pipelines :

  • Set up connections between websites / apps and CRMs (HubSpot, Zoho, Salesforce).
  • Ensure full‑funnel tracking from lead source to conversion and CRM lifecycle.

    • Reporting & QA :

  • Build automated dashboards in Looker Studio.
  • QA all implementations for accuracy, data integrity, and alignment with business logic.
  • Document GTM, GA4, and CRM tracking setups for internal use.

    • Requirements

    Must-Have :

  • 3–6 years’ experience in digital analytics, MarTech, or technical digital marketing roles.
  • Proven GA4 and GTM implementation experience across multiple sites or client accounts.
  • Advanced GTM skills (variables, regex, sequencing) and container version control.
  • Strong JavaScript skills for DOM manipulation and custom event tracking.
  • Advanced GA4 knowledge (events, data streams, multi‑domain tracking).
  • Hands‑on experience integrating with CRMs and managing attribution setups.
  • Experience collaborating with developers to define data layers and debug implementations.
  • Excellent documentation and stakeholder communication skills.

    • Preferred :

  • Experience with server‑side GTM containers.
  • SQL proficiency for GA4 BigQuery or Looker Studio.
  • Familiarity with marketing APIs, consent management tools, and eCommerce analytics.
  • GA Certification (GAIQ or equivalent).

    • Why Join DAP?

    You’ll join a growing global analytics and automation team that turns data into action for leading brands. You’ll collaborate with strategists, developers, and marketers while honing your technical skills on high‑impact projects — with plenty of room to grow your expertise and influence.

    How to Apply

    Email your resume, cover letter, and relevant work samples to

    In your cover letter, explain how your experience will drive success for DAP and our clients.

    Digital Authority Partners is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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    Senior Specialist • WorkFromHome, Wes-Kaap, South Africa