Growth Marketer - 0832 - Cape Town, South Africa
Our client is a Canada-based company specializing in combining the Modern Data Stack using a data warehouse-first approach to unify, centralize, and enrich data with proven end-to-end growth strategies to drive revenue with clear ROI.
About the role : Our client is seeking a highly skilled Growth Marketer who'll be responsible for hitting ambitious targets every month and driving the pipeline by running growth experiments across marketing channels for clients.
What you’ll be doing :
- Develop automated customer acquisition strategies in partnership with operations, marketing, sales, and partnerships
- Run lead conversion experiments by generating ideas, defining targeting, writing copy, and scaling successful strategies
- Iterate on go-to-market initiatives, test changes, measure impact, and scale the most effective improvements
- Collaborate with stakeholders across the business to own and drive high-impact acquisition initiatives aligned with company goals
- Identify and leverage new data sources to improve messaging, targeting, and campaign timing
- Craft highly personalized email campaigns tailored to diverse audience segments, using internal data points and A / B testing at scale (1M+ prospects per quarter)
- Design and optimize AI-driven outreach by leveraging prompt engineering and structured data sources (e.g., sales call transcripts, competitor analysis, persona insights) to improve cold outreach performance using PromptLayer
- Analyze campaign performance and customer engagement, from reading reply data to writing SQL queries
- Understand customer journeys by analyzing attribution data and identifying meaningful interactions that drive funnel progression
- Boost outbound email positive reply rates through A / B testing, GPT prompt building, intent signal development, and best-in-class copywriting strategies
- Work with tools across the data stack, including dbt (transformation), BigQuery / Supabase (storage), Hex.tech (BI tool), Datamorf.io, n8n, Hightouch, and Cargo (data activation)
- Manage outbound campaigns using Instantly.ai, Smartlead, HeyReach, and integrate CRM systems like HubSpot and Pipedrive
- Apply AI and prompt engineering platforms such as PromptLayer, OpenAI, and Clay to enhance acquisition strategies
Who are we looking for?
1–2+ years of experience in growth, product, marketing, or engineering roles within fast-paced startups or similar environmentsA hacker mentality with structured problem-solving skills : you thrive on experimentation, quick pivots, and novel approaches to drive revenueStrong ownership mindset—comfortable taking initiatives from idea to execution with minimal oversightExperience collaborating cross-functionally and managing complex, outcome-driven projectsExcellent written and verbal communication skills with the ability to write compelling, conversion-focused copyAbility to think creatively and challenge conventional approaches to achieve goalsData-savvy, with the ability to write complex SQL queries for campaign analysis (Python is a plus)Skilled in prompt engineering and AI-driven campaign optimizationCompetitive and motivated by hitting measurable outcomes and revenue targetsAgile and adaptable, thriving in dynamic, fast-paced environmentsPosition : Growth Marketer
Remote Status : Fully Remote
Preferred Location : Global
Working Hours : 9 am to 6 pm EST (Canadian Hours)
Holidays : Canadian Holidays
Salary : 1800 - 2200 USD per month
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