Copywriter (Centurion)

Description

• AVBOB is looking for a skilled Copywriter to join our Brand and Advertising team. In this role, you will be responsible for creating, refining, and overseeing high-quality content across a wide range of marketing platforms from brochures and websites to social media and press ads. If you’re a creative thinker with a sharp eye for detail and experience in advertising or insurance, this is your opportunity to help shape the voice of one of South Africa’s most trusted brands.
• You will be working for a company that is over 100 years old with strong values. In return for your services, you will be paid a competitive remuneration package. You will be working for an organization that values employee development and rewards excellent performance.
• Conceptualise and write persuasive copy for a wide range of advertising and marketing materials, including brochures, websites, social media, catalogues, posters, press ads, and internal communications.
• Collaborate with the creative team to brainstorm and develop innovative concepts and campaigns.
• Conduct in-depth research to support and strengthen copywriting content.
• Ensure brand consistency and quality control across all advertising materials.
• Write, edit, proofread, and refine content for promotional materials, internal publications, advertorials, and digital marketing.
• Source and create localised social media content that highlights community impact at branch level.
• Regularly update website content to reflect current campaigns and initiatives.
• Review and proof content produced by external contributors, ensuring alignment with AVBOB’s brand and regulatory standards.
• Monitor and manage social media platforms to enhance brand positioning and product visibility.
• Enforce compliance with FSCA guidelines and internal advertising standards.
• Support the development of content strategies and plans for emerging digital platforms, including direct marketing and branch-specific social media.
• Assist with proof-reading “The Society” (internal magazine) on a quarterly basis.

Requirements

• Tertiary qualification in Marketing, Communications, Journalism, Business, Art, or a related field.
• Minimum 5 years’ copywriting experience, preferably within the insurance or financial services sector.
• Proven conceptualisation and proof-reading skills.
• Strong command of grammar, tone, and brand voice.
• Ability to work under pressure and manage multiple projects simultaneously.
• Excellent attention to detail and a commitment to producing high-quality, on-brand content.
• Strong interpersonal and teamwork skills.
• Exceptional time management and verbal/written communication abilities.